6 Mar 2012
Support for your high definition video! New iPhone and iPad magic! Even better BombBomb video email.
In the past, we’ve been encoding your video in 3 file types – MP4, OGV, and WEBM. The encoding settings were in the medium-quality range to increase the likelihood of a pretty good video experience no matter the device or connection.
The Video Encoding Upgrades:
Now, we’re expanding to 15 file types specific to:
- Desktops and laptops (high, medium, and low quality)
- iPhone and iPad (multiple versions each)
- Android (a specific MP4 flavor)
- Other and older mobile devices (3GP format)
High Definition Video:
This significantly increases the customized video experience based on your recipients’ devices and connections. We’re now delivering higher quality and even high definition (720p) videos to recipients that can support it (powerful devices on fast internet connections). Older devices and slower connections will see a more suitable quality video at the same time (kin to the previous medium-quality delivery).
iPhone and iPad Video Optimization:
Especially cool is the fact that the iPhone gets 4 types of encoded video and the iPad gets 5 types.
The bandwidth of each device at the time of open is auto-detected, then BombBomb delivers the best video supported on the fly. If the connection starts weak, a lower quality will be delivered. If the connection improves, it will automatically switch to deliver and higher quality type – on the fly, moment to moment!
iPhone and iPad viewers can also jump to different points in the video more easily than ever before.
In Short: upload your video once, send it to anyone you’d like, and know they’ll get a more customized video experience.
The Encoding Test:
A Question You Might Ask: if you’re expanding from 3 types of encoded video to 15 types, how will that affect my encoding time? Will it take 5 times longer!?
The Answer: check out this little test and its results …
I shot this video on the street right outside our office in 1920×1080 HD on my Sony CX-160 (not incredible quality, but pretty good):
The Encoding Test Video:
I ran the raw video through Adobe Premiere, outputting it in 1920×1080 HD, 1280×720 HD, and 720×480 SD.
Then, I uploaded each of the 3 files into our soon-to-go-away encoding process – and into our upgraded encoding process. I timed the “uploading” from the start of the upload to the arrival at the “One Moment …” screen. I also timed the “encoding” from the start of the “One Moment …” screen to the “Modify Your Video Settings” screen.
NOTE: upload time is based on the size of the file and the speed of your internet connection. I included it because it’s part of your experience, but know that it’s completely unrelated to the new encoding process.
Here Are The Results:
So: it’s a significant improvement that will provide delivery of your video inside your email. Let us know what you think!
Click to See: Features of the BombBomb Video Player
Click to See: BombBomb Video Analytics
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