Video Email Analytics: Tracking Video Views by Day, Device, Browser

Video Email Analytics: Tracking Views by Day, Recipient, Device, Browser

Ethan Beute | video, Video Email, video email marketing, video marketing
23 Nov 2011

We previewed them a few weeks back right here at the BombBomb blog. Now they’re live in your BombBomb account.

Say hello to your improved video email analytics!

What BombBomb Video Tracking Includes

For videos you upload, send, and share through BombBomb, you can see:

Who viewed it
When he or she viewed it
Total video views
Total views by day
Views in last 24 hours
Most recent view
Views by device (PC, Mac, iPhone, iPad, Android)
Views by browser (Firefox, Chrome, Internet Explorer)

Here are the video analytics on a Thanksgiving message screen-grabbed a few hours after we sent it (names and email addresses intentionally obscured by blurring):

Where to Find Video Tracking in the BombBomb App

Finding your video tracking data is very similar to finding your email tracking data. In the “Videos” tab (of the four main tabs: Emails, Lists, Forms, Videos), you’ll see a new “track” button for each video in your account.

Here’s a screen grab of our Thanksgiving video sitting at the top of our Videos list. Note the new track button between “share” and “delete.” Again, this is identical to the track button that’s long been available on the Emails tab (shows your opens, clicks, plays, etc).

Important note: these video analytics have only been working in the background for about 2 or 3 weeks. Videos uploaded, sent, and shared through your BombBomb account prior to that will not have the new tracking data available.

Already a BombBomb customer? Give your analytics a look and let us know what you think by email, on Facebook, or on Twitter!

Not yet a customer, but want to experience video email and video tracking for yourself? Try BombBomb right now with no credit card info required, no cost, and no risk!