In a previous blog post, we addressed one of two main differences between BombBomb video email and YouTube video marketing.
Here, we cover the difference between using video email marketing software and simply dropping a YouTube video into an email.
The Difference (YouTube Videos In Emails):
There are a variety of ways people are adding YouTube videos to their emails. The two main ones are: adding a text link to a YouTube video and adding an image of a video and linking that image out to a YouTube video.
In the former case, the email client will decide how the link gets treated. In some, like Gmail, the video is visually represented. In others, it remains a simple link.
In the latter case, the email looks more like a proper video email. There are a variety of other homegrown video email “solutions” or techniques being used.
In both cases, the email recipient leaves the context of the email to go out and watch the YouTube video. The video itself is completely separate from the email and its call to action. The recipient is out in YouTube and immediately provided several other viewing options from you and from others.
Depending on exactly how you do it, the professionalism of appearance and ability to track results will vary. Without doing advanced work like linking to specifically made, privately marked videos, the ability to target individuals and customer or community segments with customized video messages is limited.
The Difference (BombBomb Video Email Marketing Software):
BombBomb always keeps your video with your call to action. The behavior of the video inside the email and inside the inbox varies across the thousands of devices, email clients, and connection speeds your email sends will encounter. In all cases, though, your video remains immediately associated with your email.
The video plays inside the email inside the inbox where HTML5 is supported, which includes all Apple products (iPhones, iPads, Macs) and a growing number of devices and email clients. Where HTML5 is not supported, we dynamically generate a mirrored landing page that looks exactly like your email.
We do this because when you’re sending email with a clear purpose, your subject line, headline, video, and email body all set up and reinforce the call to action. That your video stays in this context significantly increases the likelihood of your recipients to perform the call to action, making your emails more effective.
The example below shows a message for some of our non-profit customers at the beginning of the year. We sent it to those paying month-to-month to let them know they could save 20% more by paying annually instead. It seemed like a good time for those recipients to make that decision. The subject line, headline, video, and email body (including added image) all steered toward the green “Save 20%” button.
All elements are working together to make clear why the customer is receiving the email, what the opportunity is, and how to act on the offer.
Also, we give you insight into the entire process through email and video tracking features. Your analytics include email opens, link clicks, document views, and video plays – by email history, specific send, and individual recipient. You’ll know exactly how well your offer was received and how each recipient behaved relative to it.
The Bottom Line:
Yes, you can build your own video email solution using YouTube videos. That may be completely sufficient for you.
If you prefer an easier, faster, cleaner, more professional, more trackable, and more personal approach to video email, then you might enjoy BombBomb video email marketing software.
Pikes Peak (14,115 feet)
Seen through the Siamese Twins rock formation
Garden of the Gods, Colorado Springs, Colorado
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