Tag Archives: video

23
Jul 2012

Video Email Webinar Part 2: Choosing Your Camera, Other Equipment, Editing Software

The BombBomb video email marketing software is powerful and easy-to-use. To get the most from it, though, you’ll want to include video in your emails.

 

This “What You Need To Know About Video” webinar gives you an overview of making better videos.

 

The goal is to help you communicate more effectively, grow your business, and send better video email. We want to help you add video as a competence inside your organization.

 

In Part 2, you’ll learn about the pros and cons of different camera types, get some ideas about additional equipment you can use, and get an overview of different video editing software programs .

 

What You Need To Know About Video – Part 2:

 

 

 

Send Video In Your Email Today:

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 
 

Click To View: Part 1 – Why Video, Producing Video

 

 

Click To View: Part 3 – Breaking Down the Jargon and Lingo Around Video

 

 

Click To View: Part 4 – 4 Tips for Editing Your Videos

 

 

Click To View: Part 5 – 12 Tips for Making Better and Better-Looking Videos

 

 

Click To View: Part 6 – Final Question and Answer Session

 

23
Jul 2012

Video Email Webinar Part 1: Making Video Easily and Inexpensively

To make the most of the BombBomb video email marketing software, you need to have the capability to produce video. Video, though, need not be difficult or expensive.

 

With our “What You Need To Know About Video” webinar, you’ll get a solid, basic overview of producing, shooting, and editing videos to grow your business. Things to think about before you make your video, pros and cons of different video cameras, equipment and software you can add to your efforts, and more!

 

The goal is to help you make better looking videos as the foundation for better video email. The concepts, though, apply to any video marketing strategy or tactic.

 

Here, in Part 1, you’ll learn about my background in video, the agenda for the session, why you need to start building video as a competence inside your organization, two decisions to make before starting your video, two main kinds of video, and a great example of a BombBomb video email customer blending both of those kinds of videos.

 

What You Need To Know About Video – Part 1:

 

 

 

Easily Add Video To Your Email Marketing:

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

Click To View: Part 2 – Choosing Your Camera, Additional Equipment, and Editing Software

 

 

Click To View: Part 3 – Breaking Down the Jargon and Lingo Around Video

 

 

Click To View: Part 4 – 4 Tips for Editing Your Videos

 

 

Click To View: Part 5 – 12 Tips for Making Better and Better-Looking Videos

 

 

Click To View: Part 6 – Final Question and Answer Session

 

16
Jul 2012

More Than Video Email: Video Encoding, Hosting, Embedding, and Tracking

The BombBomb video email marketing software is obviously great for adding video to your email marketing.

 

Your account, though, is also useful for embedding videos into your websites, blog posts, landing pages, custom forms, and anywhere else you can copy and paste HTML code.

 

When you upload your video into BombBomb, we encode it into many different formats so we can serve your viewers the best experience possible.  We also host your video until you delete it.

 

In addition to using it for video email, then, you can also take the videos from your account and embed them everywhere else they might be useful for your marketing efforts.  We’ll help you track your results, too!

 

One of the reasons we made this simple upgrade to the embed code is that all future improvements we make to the way your videos are handled will be conferred upon not just your new videos, but those you’ve already embedded.

 

Video – BombBomb More Than Just Video Email:

 

 

In the video below, you’ll see how you can take videos from your BombBomb account and drop them into websites, blog posts (like this one!), landing pages, forms, and many other places.

 

You’ll also learn how to quickly and easily resize your videos for embedding without distorting them (making them too wide or too tall).

 

Video – Working With Your Video Embed Codes

 

 

Software Screen Grab – Where To Find Your Embed Code:

 

You can find and resize the new embed code for any one of your videos by going to your “Videos” tab and clicking the “share” button. The unique website address (url) for your video and the embed code are now right up top.

 

video marketing, video, embed, embedded, embedding, screen grab, software, user interface, videos, embed code

 

 

 

How-To: Sharing Your Videos, Emails, and Forms Straight to Top Social Networks

 

What We Use: Our Camera, Microphone, and Tripod SetUp

 

 

Embed Your Videos with BombBomb:

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

 

17
May 2012

How To Place Your YouTube Video Into Your BombBomb Video Email

 

Here’s the latest “You Asked For It, So You Got It” feature to get added to the BombBomb video email marketing software. We’ve given you a third way to get videos into your video emails.

 

The first is uploading it into your account. This provides the maximum flexibility for you and the most optimized playback experience for your video email recipients.  This is based in part on our encoding of your video into 15 different formats, autodetection of each recipient’s device and connection speed at time of open, then serving of the best video format to each recipient.

 

The second is in-application recording, in which we take control of your webcam and record your video straight into your account. It does require a fast internet connection, strong computer processing ability, the latest version of Flash, and a lack of interference from firewalls and other communication restrictions. Still, it’s a very convenient option that many of our customers use every day.

 

The third and new way to get video into your video emails is to copy and paste URLs from your YouTube videos to place them into your BombBomb video emails.

 

How To Place Your YouTube Video Into Your BombBomb Video Email:

 

 

 

When to use it: If you have an active YouTube channel or several videos uploaded into YouTube already, this may be a convenient option for you. It’s not ideal for one-to-one (“Great to meet you today”) or one-to-segment (“Here’s a new, proprietary training video for our team”) video emails, but it’s great for more generalized, one-to-many video communication.

 

Performance considerations: There are two main consequences of using your YouTube videos this way. First, BombBomb can’t track the video plays, but can track the link clicks that generate those plays. Second, the video behaves like a YouTube video in email, not like a BombBomb video in email.

 

Where to get your URLs: You have two different YouTube URLs you can grab.  The first is the main website address in the address bar of your video’s page.  The second is under the “Share” button below the video.  Both will work, but the latter tends to be cleaner.  This process of copying and pasting both of those URLs is shown in the video above.

 

Give it a go and, as always, please share your feedback! Click here to contact BombBomb.

 

BombBomb Software Screen Shot – Placing YouTube Videos In Your Video Email:

 

Add YouTube Videos To Emails With BombBomb Video Email Marketing Software And Service

 

Click To See: YouTube Video Marketing vs BombBomb Video Email

 

Click To See: YouTube Videos In Emails vs BombBomb Video Email

 

 

Send Video Email Today:

Send unlimited emails and video emails to up to 50 contacts for 2 weeks by starting your free trial.

Send Video Email Free with a Trial from BombBomb

10
May 2012

Shooting Videos for Video Email: Our Camera, Mic, and Tripod Set Up

 

One of our more popular blog posts is this one, which covers the pros and cons of the video cameras we use here at BombBomb.  So, it’s about time for an update.

 

Here, you’ll get a look at our most advanced set up, which isn’t advanced at all. We use it to shoot videos for video email, for blog posts, for social media sites, and for internal communication.

 

Our Camera, Mic, and Tripod Set Up for Video Email:

 

 

The 3 pieces of equipment in our video set up:

 

> Sony HDR-CX160 camcorder (approx $350)
> Sony ECM AW3 Bluetooth wireless microphone (approx $150)
> SLIK U8000 tripod (approx $50)
> Total cost: approx $550

 

Easy And Inexpensive Video Production for Video Marketing

 

We’ve had a good experience with all 3 of these products, but we do not necessarily endorse them.  There may be a better fit for your needs.

 

We really like to shoot outside.  It provides a very open feeling, plus the light is usually very good from 7-10am and 3-7pm.  If you like to do the same, we recommend adding a microphone to your set up.  Ours comes with a little windscreen that helps cut down on wind noise.

 

If you’re going to shoot indoors, you may want a simple light kit.  Ours cost about $150.  We’ll create a separate post on that.

 

Video Production Resources:

 

> Shop for our video camera, our microphone, our tripod

> Shop at HDHatStore (specializes in real estate but useful for everyone, has special video kits for iPhones and iPads)

> Shop at B&H Photo-Video-Audio

> Shop at Adorama

> Shop at Amazon

> Blog post: Video Cameras We Use at BombBomb

> Blog post: How-To Video Email Training Series 4 of 6 – Shooting, Editing, Uploading Videos

> Watch BombBomb videos on YouTube

> Watch BombBomb videos on Pinterest

 

 

Send Video Email Today:

Click this big, orange button to start your 2 week free trial in which you can send unlimited emails and video emails to up to 50 contacts! Experience for yourself how the personal and powerful nature of BombBomb video email marketing helps you build relationships.
Send Video Email Free with a Trial from BombBomb

20
Apr 2012

Getting Started with Video Email: Start Small

 

This is the second post on getting started with video email.  In the last post, we proposed regular practice to get comfortable being on camera, using your equipment, and making videos.

 

Getting Started with Video Email: Start Small

 

 

The Process of Starting Small

  • Choose one part of your communication plan
  • Use video email to perform that role
  • Be clear on the purpose of your email
  • Determine to whom you’re going to send it
  • Outline in your mind the 2 or 3 bullet points you want to hit
  • Shoot the video(s)
  • Watch the videos back
  • Know that you don’t have to send them

 

Places to Start Small

  • Thank you for your business
  • Please tell a friend / Thank you for the referral
  • Invitations to events, sales, webinars, open houses
  • Introduction to your weekly or monthly newsletter
  • Thank you for signing up for my newsletter
  • Thank you for your website inquiry
  • Note: many of these can be done as autoreponders

 

When you choose one spot to start small, you’ll get comfortable with the software – uploading videos, editing emails, tracking results. Then you can begin rolling video email into other parts of your marketing communication.

 

As always, reach out to us if you ever need help!

 

If you missed the first tip on getting started, click here to learn about practicing for better video email.

 

Get Started with Video Email at No Cost:

Send Video Email Free with a Trial from BombBomb


Connect with BombBomb: