Tag Archives: video

06
Sep 2012

Real Estate Video: Tips for Making Videos from Ethan Beute

I’m the marketing guy here at BombBomb. My background is in local television marketing and promotion (you can see some TV spots here). Though I worked mostly as a writer, producer, editor, and team leader, I’ve been shooting a fair amount of real estate videos this year.

 

I bring my simple video kit (see it here) to real estate conferences, shoot video throughout the day, then bring it back to the office to organize into highlight edits and standalone tips.

 

Typically, I’m featuring other speakers in these real estate videos, but at Xplode in San Diego, I took the stage to talk video. First up is a broad overview on video for real estate brokers and agents. Then, tips 1-3 and 4-6 of 12 for better looking videos. Give them a look.

 

 

Real Estate Video: Video Tips from Ethan Beute

 

 

 

Ethan Beute: Basics of Video for Real Estate

 

 

 

Ethan Beute: Video Tips 1-3

 

 

 

Ethan Beute: Video Tips 4-6

 

 

 

See More Real Estate Marketing and Technology Videos:

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

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05
Sep 2012

Real Estate Video: Marketing Tips from Ricardo Bueno

We met Ricardo Bueno, who joined Copyblogger Media earlier this summer, at the Xplode Conference in San Diego. To add to our real estate video content collection, we shot much of his presentation.

 

Below, you’ll see two of the four clips we shot and posted. Immediately after that, you’ll find links to the two others.

 

Ricardo’s especially strong in content marketing and lead conversion with an emphasis on real estate. One of the examples he uses in the first video is from the Corcoran Group, a living case study of real estate content and social marketing. Hope you enjoy it.

 

Real Estate Video: Content Marketing Tips from Ricardo Bueno

Ricardo Bueno: Focusing Efforts and Engaging People

Ricardo Bueno: Following Up with New Leads

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Hyperlocal Content

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Website Calls To Action

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

05
Sep 2012

Real Estate Video: Marketing Tips from Jim Marks

We first ran into Jim Marks in Denver at Agent Reboot, a real estate marketing and technology conference from Inman News and Inman Next.  Though there were many great presenters with lots of valuable information, Jim was probably the most energetic and engaging among them. We shot and shared several real estate videos from that event, including some from Jim.

 

We saw him again in San Diego at Xplode, a real estate marketing and technology conference.  Below, enjoy a few energizing and informative video nuggets we recorded from his two sessions.

 

Jim is a self-described “Internet Anthropologist” and runs VirtualResults.net, which specializes in results-producing WordPress websites for real estate brokers and agents.

 

Real Estate Video: Marketing Tips from Jim Marks

Jim Marks: Where Your Business Comes From

Many real estate professionals credit their sphere of influence as the main source of new business. Jim backs that out one step further to plain, old fashioned hard work.

Jim Marks: Why Social Is Revolutionary

Jim explains the unique and incredible power that social media gives you to truly connect with people in a meaningful way.

Jim Marks: Online Traffic and Conversion

Jim explains how the cost of your traffic – in either time or money – affects your online marketing decisions.

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

04
Sep 2012

TEKSTartist: Example of Clever Video Marketing

We first learned about TEKSTartist when Gary Vaynerchuk gave him a shout out on Facebook a few months back. We looked at his commissioned artwork and immediately booked the first available date – September 1, 2012.

 

The name is a combination of “text” and, obviously, “artist.” When you see his work, you’ll understand why.

 

TEKSTartist Video for BombBomb:

 

 

NOTE: if you’d like to commission a piece, visit this page and use the promo code “bombbomb” – you’ll get 25% off – good through 12/31/12.

 

ALSO NOTE: the text is based on our company’s core values, which you can see right here.

 

In addition to creating a unique piece based on any text you request, he also shoots a making-of video and provides that as part of the deliverables. Honestly, this was the key to tipping our purchase decisions.

 

Visit our day on the TEKStartist calendar by clicking right here.

 

Why Video Marketing for Artists

 

Video marketing is a very smart play for an artist. Once we received it, we may have shot a photo of our finished, commissioned piece, then shared it out on Facebook, Twitter, and other social networks. Absent that, though, the only way people could see and enjoy it would be to physically visit our office, where it will proudly hang.

 

By adding video to his marketing strategy, as well as to his product/service offering, TEKSTartist’s work is immediately more shareable, more dynamic, and more attractive.  It assures a wider audience for the work.

 

Better yet, the videos are very, very good in both quality and watchability. They’re specifically edited to a cut of music. He often throws in fun bonus touches like trying to light the BombBomb wick (see video above).

 

For an artist, video also provides a layer of transparency to the process. It’s a making-of or behind-the-scenes look at what would otherwise only be experienced as a completed piece of art.

 

How The Videos Are Shot

 

I swapped emails with TEKSTartist to ask about his process for video. It’s so important to him, that he upgraded his workspace, camera, and lighting. “For a while, I used a low end Kodak handheld camera mounted on a lamp like this (with the magnification glass removed). It got the job done, but I was not happy with the quality.”

 

So what does his process include now? He uses a Sony Handycam like this one mounted on a Manfrotto tripod. “I block out all the windows in the studio and bounce some really bright (and extremely hot) lights off the ceiling to provide consistent lighting throughout the process.”

 

So the workspace and workflow are designed specifically to support video as a key piece of the marketing and of the service itself.

 

How the Videos Are Finished

 

TEKSTartist shoots the videos in high definition and at full motion, then manipulates the speed in editing. The video is edited to a track from Pretty Lights, who gives away all his music free.

 

The raw video, then, is just the artwork and his arm – captured completely in real time. To make the edits, he uses Final Cut Pro. This is where the speed of the video is manipulated, the graphics and animation are added, and other video styling is done.

 

The result is a smart, watchable :30 of video that benefits both himself and his clients – a clever use of video marketing that makes the work more dynamic and more shareable.

 

 

Final Links

 

Get Your Own Commissioned Piece (Use promo code bombbomb to save 25% now through 12/31/12).

 

Check Out TEKSTartist’s “List of Awesome

 

See The Most Recent BombBomb Time Lapse Video

 

Review The Core Values of Our Company

 

BombBomb is email marketing, plus the power of video, the reach of social, and the convenience of mobile. Click Here To Try It Free Right Now!

 

 

 

 

27
Jul 2012

Why Video Email Works for Real Estate Brokers and Agents

Real estate, mortgage, and title professionals across the country (49 of the 50 United States, plus DC) and around the world (9 countries on 5 continents) are using the BombBomb video email marketing software to build relationships and grow their businesses.

Video email is a great tool for truly connecting with people.  Brokers are using it to recruit and retain agents, provide training and support, share important updates, extend event invitations, and more. Agents are using it to convert new leads, keep buyers and sellers up to date throughout the process, say in touch with clients, promote new listings, and reach out to their colleagues.

Here are 3 videos about why video email works for real estate brokers and agents.

Why Video Email for Real Estate Professionals – Intro:

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The two videos below were shot during our visit to the Xplode Conferencein Birmingham, Alabama. The conference is about real estate marketing, technology, and productivity

The first is from the first of two presentation from Jeff Lobb, who speaks frequently from the edge of the latest real estate marketing and technology. The second is from the “Broker Tech Panel.”

Jeff Lobb, Exit Realty, VP of Technology and Innovation:

Jeff argues that video email helps put the “you” back into your marketing and explains why he favors the BombBomb video email marketing software. A few quotes from this video:

(On marketing yourself) “What do customers buy into when they hire you? … They buy you. The personality of you. The confidence in you. You sell you all day long.”

(On his technology recommendation role) “My job is to find the best, the most user friendly, the most cost-effective way to do it.”

(On how to use video email) “Giving them education. Giving them a reason to talk to you. Maybe sending a copy of a contract. Just you and them, one on one.”

(On video email’s purpose) “Now I’ve accomplished taking email – same old, same old – and now putting me, the ‘me’ part of that, back into real estate.”

(On email marketing) “Email is necessary. Drip campaigns are part of a system you need.”

Jim Thornton, Exit Realty, Qualifying Broker and Owner:

Jim explains why he uses video marketing and describes a specific real estate use case for video email. A few quotes from this video:

“I’m a big believer in video marketing. It’s a good way for you to get your face in front of your clients.”

“If they’ve never seen you … (it gives them the) opportunity to see your face, hear your voice, so you have a connection.”

Click to See: 12 Email Marketing Tips for Real Estate Brokers and Agents

Click to See: Video Email and the Inman Next “Agent of Tomorrow” Research Project

Try Video Email for Yourself:

Great for brokers and agents. No credit card info required. No cost. No risk. Send Video Email Free with a Trial from BombBomb

25
Jul 2012

Video Email Webinar Part 6: Question and Answer Session

Want to communicate more effectively, build stronger relationships, and grow your business? You should consider adding video to your email marketing. The BombBomb video email marketing software makes it easy.

 

Obviously, making good looking videos is key to this strategy. To help get you started, we created a webinar that provides a basic overview of “What You Need To Know About Video.”

 

In the final part, Part 6, you’ll get the final question and answer session. We cover additional BombBomb webinars you might attend, nurturing leads, FAQs for marketing content, wireless mics for iPhones, the Swivl device for iPhones, who’s using BombBomb, and more!

 

What You Need To Know About Video – Part 6:

 

 

 

Send Video Email Today:

No credit card info required. No cost. No risk.
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Click To View: Part 1 – Why Video, Producing Video

 

 

Click To View: Part 2 – Choosing Your Camera, Additional Equipment, and Editing Software

 

 

Click To View: Part 3 – Breaking Down the Jargon and Lingo Around Video

 

 

Click To View: Part 4 – 4 Tips for Editing Your Videos

 

 

Click To View: Part 5 – 12 Tips for Making Better and Better-Looking Videos