Tag Archives: video

05
Oct 2012

Pros and Cons of Your Camera Options for Video Email Marketing

The three main hurdles we see and hear from people new to video marketing and video email marketing are:

 

1 “I don’t feel comfortable being on camera.”
2 “I don’t like the way I look.”
3 “I don’t know how to get started making videos.”

 

This post is about one aspect of the third hurdle – your choice of camera.

 

VIDEO: 5 Camera Options for Video Marketing and Video Email

 

 

Before I run down camera choices, I’ll quickly address the first two hurdles. Not feeling comfortable on camera is simply a matter of practice. Click here or here to learn more about that.

 

Not liking your appearance is a personal issue that commands far more of your own attention than anyone else’s; I feel strongly that you should embrace it. Video marketing and video email marketing are about being authentic and transparent; it’s about being real with people.

Those with whom you’re currently working or with whom you’ve worked in the past already know what you look like. The people with whom you hope to work in the future will find out soon enough. In sum, this should not be a hurdle.

 

Now, regarding the third hurdle, let’s consider some pros and cons of 5 video camera types you can use.

 

Watch the video below for a walk-through of webcams, mobile devices, camcorders, DSLRs, and point-and-shoot cameras from the third part of our “So You Just Joined BombBomb … Now What!?” webinar.  If you watch all the way through, you’ll also get ideas about specific types of video emails to send to build relationships and grow your business.

 

VIDEO: Webinar Segment – Pros and Cons of 5 Camera Options (Plus Ways to Use Video Email)

 

 

Webcam ($50-100)

Pros: can provide high quality audio and video, great for office and home office, can be use for consistent shots

Cons: built-in webcams may be low quality, tethered to your laptop or desktop computer

Notes: We recommend that if you prefer to shoot your videos with a webcam, you should use an external webcam rather than the one built in to your laptop.  Our favorites are the Logitech C920 (PC) and Logitech C910 (Mac or PC).  There are obviously many other options available, as well.

 

Mobile Device (Free)

Pros: with you almost anywhere you go, quality getting better and better, options for add-on apps and equipment to enhance shooting abilities

Cons: does not specialize in video (just one of hundreds of features), no lens system (so no zooming), audio quality moderate

Notes:  check out HDHatStore.com for add-ons for your mobile device, one of our customers swears by the $0.99 ProCam app for iPhone and iPad

 

Camcorder ($300-800)

Pros: extremely versatile, great control over image settings, proper lens system for optical zooming, designed for one purpose alone, generally easy to use out of the box with opportunities to advance control and skills, light and small

Cons: “HD” quality can be hit and miss, often requires additional accessories (battery backup, memory cards, carrying case, etc)

Notes: definitely buy one with an external microphone jack for improved audio, look for an easy USB out for the video, relatively equivalent quality from Sony, Canon, and Panasonic

 

DSLR ($600-1,200)

Pros: extremely high quality video, great control over image settings, also shoots incredibly high quality stills, increasing focus on video features from DSLR manufacturers

Cons: can be expensive, often large and heavy, challenging for novice users, often requires additional accessories (battery backup, memory cards, carrying case, filters, etc)

Notes: Canon and Nikon are leading brands, Sony and Olympus have interesting alternatives

 

Point-and-Shoot ($200-400)

Pros: small, lightweight, also shoots photos, convenient, good optical zooming in some models

Cons: both audio and video quality are moderate at best

Notes: not recommended for shooting most of your videos, serves as decent backup

 

Final Thoughts

 

First, I always advise that you use what you already own.  When you outgrow it and are ready for something with more controls and higher quality, you can upgrade.  The main point is to start shooting video today (practice makes perfect).

 

Also, no one camera option is best  for everyone.  Think about when and where you’d like to shoot your videos.  If you’re going to be in an office or home office, an external webcam is a good choice. If you’d like to be able to shoot other places, your mobile device or a camcorder might be good.  If you’re a more advanced photo or video person (or aspire to be), take a look at video with a DSLR.  You may want some combination of these camera types, as well, for versatility and convenience.

 

Links To Additional Video Resources

 

Blog Post: BombBomb’s $500 Video Set Up – Camcorder, Tripod, and Microphone

 

Live Presentation: 12 Tips for Better Looking Videos

 

Training Series Segment: Shooting, Editing, Uploading, and Tracking Videos

 

Webinar: What You Need To Know About Video

 

 

 

Get Started with Video Email Today!

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

03
Oct 2012

BombBomb Video Email Orientation Webinar – Part 1 of 4

To help welcome new customers and to answer their questions directly, we built the “So You Just Joined BombBomb … Now What!?” webinar.  We delivered the first one this week and recorded the session.  It’ll give you a helpful overview of our video email marketing software and service.

 

Here, in part 1 of 4, you’ll get the introduction, learn the agenda, hear some of the marketing philosophy that guides us, and understand why video email is more personal and powerful than traditional email marketing.

 

Part 1 will give you a better idea of who we are, what we’re about, and why you should add video to your online marketing – including to your email.

 

Give the video a click to play it.  This part runs 15:57.

 

Part 1: So You Just Joined BombBomb … Now What!?

 

 

 

Video Email Webinar Links

BombBomb Video Email Orientation Webinar: Part 2 of 4 – Logging In and Top Features

 

BombBomb Video Email Orientation Webinar: Part 3 of 4 – Video Cameras and Ways to Use

 

BombBomb Video Email Orientation Webinar: Part 4 of 4 – Support, Social, Templates, and Q&A

 

Additional Live and Recorded Webinars Available from BombBomb: Intro Training, Advanced Training, More

 

 

Get Started with Video Email Today!