Test Results: Animated GIF Delivers 48.9% Lift in Video Play Rate

Animatedgif | BombBomb

An animated GIF to represent your video upon arrival in the email inbox. We teased it up when we shared these video play button test results here on the BombBomb blog. Since then, we’ve been running more tests. The results? Statistically significant and perfectly clear. See the results and find out how to best use […]