Successful sales teams and business owners are good story tellers. The power of story allows you to connect on a deep level. People do business with you because they like you, they trust you and your product or service meets their needs. Continue reading
The email marketing world has been all atwitter with the rollout of the new Gmail inbox. Rather than just having one primary inbox, it’s tabbed – with Primary, Social, and Promotions
“Crushing” was the word choice of Marcus Wohlsen in this story (click) about email for Wired.
Customer acquisition and retention platform Custora monitors customer acquisition and lifetime value by marketing channel. In their recently published 2Q 2013 report (see it here), two of the top findings were about the strength of email marketing. Continue reading
A common and valuable recommendation for anyone doing social media marketing is to listen. Per pundits, experts, gurus, ninjas, and regular human beings alike, listening is key to social success. It’s also true of your email marketing and video email marketing.
So what does listening sound like in email marketing? Continue reading