“Are you better on the phone or in person?” Most brokers and agents are better in person.
The email marketing world has been all atwitter with the rollout of the new Gmail inbox. Rather than just having one primary inbox, it’s tabbed – with Primary, Social, and Promotions
“Crushing” was the word choice of Marcus Wohlsen in this story (click) about email for Wired.
Customer acquisition and retention platform Custora monitors customer acquisition and lifetime value by marketing channel. In their recently published 2Q 2013 report (see it here), two of the top findings were about the strength of email marketing. Continue reading
A common and valuable recommendation for anyone doing social media marketing is to listen. Per pundits, experts, gurus, ninjas, and regular human beings alike, listening is key to social success. It’s also true of your email marketing and video email marketing.
So what does listening sound like in email marketing? Continue reading
We talk with all the subscribers of the BombBomb video email marketing software. We’re interested in their success – what they’re trying to do, what’s working, and what others like them are doing to build relationships and grow their businesses with video email.
In this post, I’ll talk through the first use case listed in both PDFs: in place of some of the emails you’re sending right now.
Video: Video Email In Place Of Some Emails You’re Currently Sending
Click to download one or both of these 8.5″ x 11″ printable PDF documents with several more ways to use video email:
One of the simplest use cases for video email – and the first one in both documents – begins with thinking about all the different emails you’re sending. Certainly, you won’t want to send all your transactional emails, those day-to-day, back-and-forth exchanges, from BombBomb. In fact, BombBomb is independent of any particular email account.
What it can replace, though, are two specific types of emails. First, any emails that might benefit from a more personal, human, and expert touch are ripe for the power of video. Video provides complete communication, including all the subtlety, nuance, emotion, and non-verbal cues absent from the text and images of which your emails are currently comprised.
Second, any emails on which you’d like tracking and analytics are great for sending as BombBomb emails or video emails. When you send from our system, you’ll know who’s opening emails, who’s clicking your links, which links they’re clicking, who’s watching your videos, how long they’re watching your videos, and more. You can even receive real-time alerts as these things are happening. This type of information is critical for the sales and marketing process; they help you improve your efficiency and effectiveness.
So, think about the emails you’re sending right now – whether from Gmail, Outlook, a corporate system, or a different commercial email service provider. When you try or buy BombBomb, some of the first emails to begin sending are those you’ve already been sending – but with the benefits of video and analytics.