We’re often asked what kind of camera to use to make best use of the BombBomb video email marketing software.
First, I’ll say that video email is not about your camera equipment. It’s about your relationships and your message.
Second, I’ll say that video for email need not be difficult or expensive. Most of our customers are using simple, inexpensive lights and cameras.
You’ll generally have better looking videos if you buy a more expensive camera, a nice microphone, additional lights, and other equipment. We feel it’s more important to reach the right people with the right message with production quality that’s “good enough.” That hurdle is not too high these days. In short, video email need not be expensive or complicated.
To illustrate, I decided to run down the cameras we’re using here at the BombBomb office. We don’t endorse any manufacturer, model, or vendor, but I included a short take on our cameras (approximate cost, pros and cons), as well as links at the close of this post to learn more.
Here are some video cameras we’re using:
Flip Ultra HD
- Cost: about $100
- Pros: inexpensive, extremely easy to use
- Cons: only moderate video and audio quality, no longer in production
- Cost: $350-450
- Pros: zooming, image stabilization, pretty good video and audio quality, external mic jack, lightweight
- Cons: doesn’t look like true HD
- Cost: $200-500
- Pros: ties to BombBomb iPhone app, you carry it everywhere anyway, pretty good video and audio quality
- Cons: no image stabilization
Here’s the webcam we’re using (we’ve got 2 or 3 of ‘em):
- Cost: $60-100
- Pros: use it right at your desk, can move it around a little (with USB cable and/or with laptop), good video and audio quality (1080 HD and dual mic)
- Cons: tethers you to your laptop or desktop computer
Here are webcams we tend not to use, but still have:
Webcam Built Into Your Laptop
- Cost: Free/paid for
- Pros: Consistently set at proper height, you already own it
- Cons: Low quality video and audio
Links to Places to Learn More and/or Purchase Video Cameras:
Amazon.com (read reviews, purchase)
B&H Photo Video (read reviews, purchase)
Best Buy (purchase, a few reviews)
C|Net Camcorders (read reviews, links to purchase)
C|Net Webcams (read reviews, links to purchase)
ZD Net Digital Video (read reviews, links to purchase)
Engadget Cameras (read reviews)
Consumer Reports Camcorders (read reviews)
Easily Add Video To Your Email Marketing: