Social Sharing: Increase Your Email Reach

Ethan Beute | email marketing, email marketing software, online marketing, Video Email, video email marketing
9 Nov 2011

BombBomb gives you fully-featured email marketing software, but with the power of video and the reach of social.  Visually, that looks something like this:

Email + Video + Social = BombBomb

So, here’s a little insight into social sharing of your emails.  If you enable it, your email can be shared straight to Facebook and Twitter.  Of course, it can also be forwarded.


To enable social sharing, you must check the “Allow Sharing” box in the Email Edit screen.

Allow Social Sharing of Your Email to Facebook and Twitter with BombBomb


Here’s what that looks like inside the inbox. The Twitter, Facebook, and Forward buttons are in the top right of your email.

Allow Social Sharing of Your Email to Facebook and Twitter with BombBomb


There’s an additional Forward button build into the footer.

Allow Social Sharing of Your Email from a Forward with BombBomb


When an email recipient clicks the Twitter link, it drops generic text and a link into a new tweet. Here, I modified the generic text to position the link.

Allow Social Sharing of Your Email to Twitter with BombBomb


When an email recipient clicks on the Facebook link, it creates a post with generic text, a link, and a choice of images from your email. Here, I modified the headline and body text, selected a thumbnail, and captioned the post.

Allow Social Sharing of Your Email to Facebook with BombBomb


When the “Forward This Email” link in the header or footer of the email is clicked, it creates a simple form with first name, last name, and email address fields, plus a send button.

Allow Social Sharing of Your Email from a Forward with BombBomb


When your email gets forwarded, it’s received in the inbox (as in the “Share from the Inbox” graphic above).  When the Twitter or Facebook shares get clicked by the sharer’s followers and friends, the email is generated on a page like the one below.  Notice that the Forward, Twitter, and Facebook sharing is top center.

Allow Social Sharing of Your Email from Twitter and Facebook with BombBomb

Click here to see the shared version of the email used in this blog post.

One final note: do not be afraid to ask your email recipients to share your email by forwarding it to friends or by tweeting it or by posting it to Facebook.  You can do this in text and/or in your video.  If you have a high quality email list and a strong community, some of your recipients would be happy to do so.  Again, just ask (and give thanks!).

There you have it – a quick look at social sharing of your emails by forward or to Twitter and Facebook!  BombBomb helps you increase the reach of your emails by adding easy share functionality. When you track your email, you’ll see social media share counts, along with opens, clicks, video views, and more.

In a separate post, we’ll give you a similar look at social sharing of your videos sent with BombBomb.



If you’re already a customer, thanks!  Let us know how social sharing works for you.

If you’re not already a customer, give BombBomb a try.  No credit card info required.  No cost.  No risk!  Try BombBomb video email free right here.

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