26
Sep 2012

Dear #First_Name# – Adding Variable Data to Your Video Email Marketing

One feature that some of the prospects and customers of the BombBomb video email marketing software seek is the ability to use variable data in their traditional emails and video emails.  Some call it “mail merge.”

 

This is the ability to drop in “Dear #First_Name#” or “how we can help #Company_Name#” into your emails as you’re building them.  Then, as you send them out, we pick up the information for each individual from your BombBomb database and deliver it on your behalf with that data automatically inserted.

 

The answer is yes!  We do allow that.  Just click the “Add Variable” button when you’re editing any email in your BombBomb account (see video below).

 

This post, though, is intended to give you two cautions before making the use of variable data a specific and constant tactic in your video email marketing.

 

Adding Variable Data to Your Video Email Marketing

CAUTION 1: Data Must Be Complete and Current

 

When you add variable data fields to your subject line or email body, it’s a call out to your database inside BombBomb.  If you have blank fields (incomplete data) or outdated information (non-current data),  the effect you seek – making the email feel more personal and relevant – will produce the exact opposite.

 

In the case of missing data, your recipients will just see the variable data field, like #First_Name# or #Company_Name#. In the case of inaccurate data, your recipients will see whatever’s in your BombBomb database.

 

Here’s an example of a company I greatly like and respect sending me emails with inaccurate, non-current data.  At the top is a subject line with the name of a television station whose brand I have not managed in over a year.  Toward the center and bottom are references to the same company inside the body of two other emails. Clearly, their database is not current – and I, like most of your email subscribers, am not sufficiently motivated to alert them to it.

 

variable data, mail merge, email marketing, email, video email, video email marketing

 

Whether based on incomplete or non-current data, the negative response to the error will likely be stronger than any positive response to getting it right.  That’s to say: the risk probably outweighs the benefit. So now let’s look at that benefit.

 

CAUTION 2: It May Not Delight Your Prospects and Customers

 

We all know variable data when we see it.  We tend to sense mass mail and mass email when we see it.  When the campaign of Barack Obama or Mitt Romney send me a piece of direct mail or a traditional email soliciting donations, the addition of “Ethan” or “Mr. Beute” in the salutation really isn’t all that surprising, exciting, connecting, or impressive.  It’s still very obviously mass mail.

 

Still, variable data can be used effectively.  But should it?

 

Temple University Fox School of Business professor Sunil Wattal led a recent research project that found 95% of email recipients reacted negatively to personalized greetings – when an email greeted them by name.  It was true across both people unfamiliar and familiar with the company.  Though a very limited study (only included one retail company), that 95% is a high number.

 

The point here is that mass is mass.  We all know it when we receive it.  If you’re not sending targeted emails that are timely for, relevant to, and anticipated by your recipients (which should be the goal of every video email marketing effort), variable data may be a strong detriment to your effort.

 

So, Should I Use Variable Data?

My favorite answer – and often the most fair – to questions like this is “it depends!” If the idea of it excites you and you have a specific way to use it, test it out.

 

Identify a regularly sent email or video email.  Send it two or three times with variable data in it.  Send it two or three other times without variable data in it.  Look for any kind of lift. This could be in open rate (if you’re using it in the subject line), video play rate, click through rate, or anything else that’s important to you. Decide for yourself whether or not your list appreciates automated personalization of your emails and video emails.

 

If you don’t see a specific benefit from sending with variable data (like increased opens, clicks, or plays), I would discourage you from using it. It’s challenging and time consuming to make sure you have both complete and current information for everyone in your email lists.

 

Let Us Know!

Are you using variable data or mail merge with specific success? Has it bitten you in the past? Tell us about your experience.

 

Click here for many different ways to contact us!

 

 

Try Video Email For Yourself

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

14
Sep 2012

Keller Williams Agent: Incredible ROI from Video Email Marketing

Because a customer’s words about you, your product, and your service is far more effective in connecting with, convincing, and converting new leads and prospects considering you, we ask customers for testimonial videos once or twice per year.  We recently received more than a dozen new videos about the BombBomb video email marketing software and customer service.

 

One of those came from Anne Stewart, a Keller Williams agent in Portland, Oregon working with the Portland Oregon Home Team.

 

Video Email Marketing Customer Testimonials:

 

 

Anne bought her BombBomb account at Keller Williams Family Reunion 2012 in Orlando, Florida. She immediately put it into play with her marketing, lead generation, and follow up. “I just had a lot of fun with it,” she says. Better yet, “the return on my investment has been 10 times what I thought it would be.”

 

“We don’t just use it for sending videos.  We sometimes use it just as an email to share a success story or a ‘just sold’ or just reach out to our clients in different ways,” say Anne about our email marketing software.

 

Adding video to email she says, though, has “allowed me the opportunity to have a voice in my prospecting.  Sometimes you don’t get to get that appointment right away when you make a phone call for somebody who who wants to think about buying or selling … but over time they learn a little bit more about who you are and they sort of bond to you and you don’t even know it until one day you get a phone call or an email back that says ‘hey, I’d love to talk with you about buying or selling.’”

 

“We actually have a lot of fun with it on my team,” says Anne.  “We’ve found it to be a great way to build a relationship with somebody even though you’re not sitting in front of them.”

 

Anne “can’t say enough nice things about BombBomb because it’s easy to use, it’s easy to create different formats of video with it, and designing the lists has been really huge for (her team) in terms of (their) marketing and lead generation.”

 

Most importantly, she’s “found it to add to (their) bottom line.”  Going a step further, she says “it’s something (she) could not forsee not having in my business plan.”

 

I love it.  I’m happy to say I use it.  I see nothing but good things come from it.  I’m excited to use it in the future,” says Anne.  “I believe in this program.  Thank you, BombBomb.”

 

And thank you, Anne!  We really appreciate your insights, kind words, and overall endorsement.  We’re honored to be a small part of your success!

 

 

How & Why Anne Stewart Uses Video Email Marketing:

 

 

See More Real Estate Marketing and Technology Videos:

 

Xplode Conference 2012 – San Diego, CA - Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL - YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL - Pinterest Board

 

Agent Reboot 2012 – Denver, CO - YouTube Playlist

 

Agent Reboot 2012 – Denver, CO - Pinterest Board

 

 

 

Try Video Email For Yourself

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

06
Sep 2012

Real Estate Video: Tips for Making Videos from Ethan Beute

I’m the marketing guy here at BombBomb. My background is in local television marketing and promotion (you can see some TV spots here). Though I worked mostly as a writer, producer, editor, and team leader, I’ve been shooting a fair amount of real estate videos this year.

 

I bring my simple video kit (see it here) to real estate conferences, shoot video throughout the day, then bring it back to the office to organize into highlight edits and standalone tips.

 

Typically, I’m featuring other speakers in these real estate videos, but at Xplode in San Diego, I took the stage to talk video. First up is a broad overview on video for real estate brokers and agents. Then, tips 1-3 and 4-6 of 12 for better looking videos. Give them a look.

 

 

Real Estate Video: Video Tips from Ethan Beute

 

 

 

Ethan Beute: Basics of Video for Real Estate

 

 

 

Ethan Beute: Video Tips 1-3

 

 

 

Ethan Beute: Video Tips 4-6

 

 

 

See More Real Estate Marketing and Technology Videos:

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

05
Sep 2012

Real Estate Video: Marketing Tips from Ricardo Bueno

We met Ricardo Bueno, who joined Copyblogger Media earlier this summer, at the Xplode Conference in San Diego. To add to our real estate video content collection, we shot much of his presentation.

 

Below, you’ll see two of the four clips we shot and posted. Immediately after that, you’ll find links to the two others.

 

Ricardo’s especially strong in content marketing and lead conversion with an emphasis on real estate. One of the examples he uses in the first video is from the Corcoran Group, a living case study of real estate content and social marketing. Hope you enjoy it.

 

Real Estate Video: Content Marketing Tips from Ricardo Bueno

Ricardo Bueno: Focusing Efforts and Engaging People

Ricardo Bueno: Following Up with New Leads

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Hyperlocal Content

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Website Calls To Action

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

05
Sep 2012

Real Estate Video: Marketing Tips from Jim Marks

We first ran into Jim Marks in Denver at Agent Reboot, a real estate marketing and technology conference from Inman News and Inman Next.  Though there were many great presenters with lots of valuable information, Jim was probably the most energetic and engaging among them. We shot and shared several real estate videos from that event, including some from Jim.

 

We saw him again in San Diego at Xplode, a real estate marketing and technology conference.  Below, enjoy a few energizing and informative video nuggets we recorded from his two sessions.

 

Jim is a self-described “Internet Anthropologist” and runs VirtualResults.net, which specializes in results-producing WordPress websites for real estate brokers and agents.

 

Real Estate Video: Marketing Tips from Jim Marks

Jim Marks: Where Your Business Comes From

Many real estate professionals credit their sphere of influence as the main source of new business. Jim backs that out one step further to plain, old fashioned hard work.

Jim Marks: Why Social Is Revolutionary

Jim explains the unique and incredible power that social media gives you to truly connect with people in a meaningful way.

Jim Marks: Online Traffic and Conversion

Jim explains how the cost of your traffic – in either time or money – affects your online marketing decisions.

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

04
Sep 2012

TEKSTartist: Example of Clever Video Marketing

We first learned about TEKSTartist when Gary Vaynerchuk gave him a shout out on Facebook a few months back. We looked at his commissioned artwork and immediately booked the first available date – September 1, 2012.

 

The name is a combination of “text” and, obviously, “artist.” When you see his work, you’ll understand why.

 

TEKSTartist Video for BombBomb:

 

 

NOTE: if you’d like to commission a piece, visit this page and use the promo code “bombbomb” – you’ll get 25% off – good through 12/31/12.

 

ALSO NOTE: the text is based on our company’s core values, which you can see right here.

 

In addition to creating a unique piece based on any text you request, he also shoots a making-of video and provides that as part of the deliverables. Honestly, this was the key to tipping our purchase decisions.

 

Visit our day on the TEKStartist calendar by clicking right here.

 

Why Video Marketing for Artists

 

Video marketing is a very smart play for an artist. Once we received it, we may have shot a photo of our finished, commissioned piece, then shared it out on Facebook, Twitter, and other social networks. Absent that, though, the only way people could see and enjoy it would be to physically visit our office, where it will proudly hang.

 

By adding video to his marketing strategy, as well as to his product/service offering, TEKSTartist’s work is immediately more shareable, more dynamic, and more attractive.  It assures a wider audience for the work.

 

Better yet, the videos are very, very good in both quality and watchability. They’re specifically edited to a cut of music. He often throws in fun bonus touches like trying to light the BombBomb wick (see video above).

 

For an artist, video also provides a layer of transparency to the process. It’s a making-of or behind-the-scenes look at what would otherwise only be experienced as a completed piece of art.

 

How The Videos Are Shot

 

I swapped emails with TEKSTartist to ask about his process for video. It’s so important to him, that he upgraded his workspace, camera, and lighting. “For a while, I used a low end Kodak handheld camera mounted on a lamp like this (with the magnification glass removed). It got the job done, but I was not happy with the quality.”

 

So what does his process include now? He uses a Sony Handycam like this one mounted on a Manfrotto tripod. “I block out all the windows in the studio and bounce some really bright (and extremely hot) lights off the ceiling to provide consistent lighting throughout the process.”

 

So the workspace and workflow are designed specifically to support video as a key piece of the marketing and of the service itself.

 

How the Videos Are Finished

 

TEKSTartist shoots the videos in high definition and at full motion, then manipulates the speed in editing. The video is edited to a track from Pretty Lights, who gives away all his music free.

 

The raw video, then, is just the artwork and his arm – captured completely in real time. To make the edits, he uses Final Cut Pro. This is where the speed of the video is manipulated, the graphics and animation are added, and other video styling is done.

 

The result is a smart, watchable :30 of video that benefits both himself and his clients – a clever use of video marketing that makes the work more dynamic and more shareable.

 

 

Final Links

 

Get Your Own Commissioned Piece (Use promo code bombbomb to save 25% now through 12/31/12).

 

Check Out TEKSTartist’s “List of Awesome

 

See The Most Recent BombBomb Time Lapse Video

 

Review The Core Values of Our Company

 

BombBomb is email marketing, plus the power of video, the reach of social, and the convenience of mobile. Click Here To Try It Free Right Now!

 

 

 

 

Get Blog Updates: