BombBomb is fortunate to have many great customers . One of them is Bruce Koren of City Marketing USA, a design and promotion agency based in San Francisco, California.
Bruce uses our video email marketing software to send out the “Wednesday Report” videos to his marketing community, then track all the results of that send. I built this blog post around his latest video because he addresses one of the most common starter questions: how do I make video for email?
How-To: Shooting The Wednesday Report Video
Video Tips from Bruce Koren
In the video above, Bruce provides several good tips for making videos for video email marketing. Here are nine takeaways from the video, plus my $0.02:
1. His writing and editing process is a means of tightly organizing his thoughts and simultaneously rehearsing his video. I tend not to write a script, but I definitely outline it and know a) who it’s for, b) what the 2 or 3 most important points are, and c) what the final call to action is.
2. He writes down key thoughts on a piece of paper and tapes it below his camera. I do this, too, for any moderately complicated videos.
3. He likes to shoot outside – in the car, in a park, wakring around. I love shooting outside and highly recommend it, especially in the mornings and late afternoons.
4. He mounts his camera (an iPhone) to the iPole mini. See it in the video above, see it online right here.
5. He records his audio with an Audio Technica lapel microphone with a 20 foot cord. At about $25, it’s far less expensive than a wireless mic. See it in the video above, see one similar to it online right here.
6. Bad video with good sound is better than good video with bad sound. I completely agree.
7. He does 3 or 4 takes of each video. I tend to do a few takes myself; I’m not afraid to stop and start over again.
8. “Good enough is good enough.” I agree completely; don’t spend too much time, too much money, or too much worry on making it “perfect.”
9. “Think of it as a conversation with a friend” – be up, have fun, and do them on a regular basis. This is a truly great tip; the power of video is in the eye-to-eye and face-to-face connection combined with your ability to convey emotion about the topic of your video.
About The Wednesday Report Video Email
Bruce’s weekly video email is intended to be short (about 2:00), not too slick, and loaded with valuable content. It’s a great way for him to share his expertise, build relationships, and even generate new leads as the email gets forwarded based on its value.
Bruce enjoys about a 50% open rate, which is fantastic. Of those opens, he sees about an 85% video play rate. It’s very obviously of value to his community.
Some of his past Wednesday Report topics include:
- How to get people to do exactly what you want
- Visualization, Olympics style
- Size matters (how to get your direct mail noticed)
- Ways to use video email
- Two cool apps
- How to be happier and healthier in 2 minutes/day
- Trust your creativity
- Getting better at making decisions
- New rules for writing marketing emails
- Two tips for great photos
“The Wednesday Report” is a great example of successful video email. It’s a simple, smart, and valuable video that demonstrates Bruce’s expertise; it’s marketing that’s based in education. His community enjoys it enough that they’re forwarding it on to others and helping Bruce grow his list.
Interested in getting Bruce’s Wednesday Report? Click here to subscribe!
Finally, think about what kind of information you have to share on a weekly or monthly basis. What do you have to give? Where or how can you add value? What’s your expertise?
Video email is a great way to educate, train, inspire, or motivate your prospects or customers.
Free: Send Your Own Video Email
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