14
Sep 2012

Keller Williams Agent: Incredible ROI from Video Email Marketing

Because a customer’s words about you, your product, and your service is far more effective in connecting with, convincing, and converting new leads and prospects considering you, we ask customers for testimonial videos once or twice per year.  We recently received more than a dozen new videos about the BombBomb video email marketing software and customer service.

 

One of those came from Anne Stewart, a Keller Williams agent in Portland, Oregon working with the Portland Oregon Home Team.

 

Video Email Marketing Customer Testimonials:

 

 

Anne bought her BombBomb account at Keller Williams Family Reunion 2012 in Orlando, Florida. She immediately put it into play with her marketing, lead generation, and follow up. “I just had a lot of fun with it,” she says. Better yet, “the return on my investment has been 10 times what I thought it would be.”

 

“We don’t just use it for sending videos.  We sometimes use it just as an email to share a success story or a ‘just sold’ or just reach out to our clients in different ways,” say Anne about our email marketing software.

 

Adding video to email she says, though, has “allowed me the opportunity to have a voice in my prospecting.  Sometimes you don’t get to get that appointment right away when you make a phone call for somebody who who wants to think about buying or selling … but over time they learn a little bit more about who you are and they sort of bond to you and you don’t even know it until one day you get a phone call or an email back that says ‘hey, I’d love to talk with you about buying or selling.’”

 

“We actually have a lot of fun with it on my team,” says Anne.  “We’ve found it to be a great way to build a relationship with somebody even though you’re not sitting in front of them.”

 

Anne “can’t say enough nice things about BombBomb because it’s easy to use, it’s easy to create different formats of video with it, and designing the lists has been really huge for (her team) in terms of (their) marketing and lead generation.”

 

Most importantly, she’s “found it to add to (their) bottom line.”  Going a step further, she says “it’s something (she) could not forsee not having in my business plan.”

 

I love it.  I’m happy to say I use it.  I see nothing but good things come from it.  I’m excited to use it in the future,” says Anne.  “I believe in this program.  Thank you, BombBomb.”

 

And thank you, Anne!  We really appreciate your insights, kind words, and overall endorsement.  We’re honored to be a small part of your success!

 

 

How & Why Anne Stewart Uses Video Email Marketing:

 

 

See More Real Estate Marketing and Technology Videos:

 

Xplode Conference 2012 – San Diego, CA - Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL - YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL - Pinterest Board

 

Agent Reboot 2012 – Denver, CO - YouTube Playlist

 

Agent Reboot 2012 – Denver, CO - Pinterest Board

 

 

 

Try Video Email For Yourself

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

06
Sep 2012

Real Estate Video: Tips for Making Videos from Ethan Beute

I’m the marketing guy here at BombBomb. My background is in local television marketing and promotion (you can see some TV spots here). Though I worked mostly as a writer, producer, editor, and team leader, I’ve been shooting a fair amount of real estate videos this year.

 

I bring my simple video kit (see it here) to real estate conferences, shoot video throughout the day, then bring it back to the office to organize into highlight edits and standalone tips.

 

Typically, I’m featuring other speakers in these real estate videos, but at Xplode in San Diego, I took the stage to talk video. First up is a broad overview on video for real estate brokers and agents. Then, tips 1-3 and 4-6 of 12 for better looking videos. Give them a look.

 

 

Real Estate Video: Video Tips from Ethan Beute

 

 

 

Ethan Beute: Basics of Video for Real Estate

 

 

 

Ethan Beute: Video Tips 1-3

 

 

 

Ethan Beute: Video Tips 4-6

 

 

 

See More Real Estate Marketing and Technology Videos:

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

05
Sep 2012

Real Estate Video: Marketing Tips from Ricardo Bueno

We met Ricardo Bueno, who joined Copyblogger Media earlier this summer, at the Xplode Conference in San Diego. To add to our real estate video content collection, we shot much of his presentation.

 

Below, you’ll see two of the four clips we shot and posted. Immediately after that, you’ll find links to the two others.

 

Ricardo’s especially strong in content marketing and lead conversion with an emphasis on real estate. One of the examples he uses in the first video is from the Corcoran Group, a living case study of real estate content and social marketing. Hope you enjoy it.

 

Real Estate Video: Content Marketing Tips from Ricardo Bueno

Ricardo Bueno: Focusing Efforts and Engaging People

Ricardo Bueno: Following Up with New Leads

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Hyperlocal Content

Xplode Conference 2012 – San Diego, CA – Ricardo Bueno on Website Calls To Action

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

05
Sep 2012

Real Estate Video: Marketing Tips from Jim Marks

We first ran into Jim Marks in Denver at Agent Reboot, a real estate marketing and technology conference from Inman News and Inman Next.  Though there were many great presenters with lots of valuable information, Jim was probably the most energetic and engaging among them. We shot and shared several real estate videos from that event, including some from Jim.

 

We saw him again in San Diego at Xplode, a real estate marketing and technology conference.  Below, enjoy a few energizing and informative video nuggets we recorded from his two sessions.

 

Jim is a self-described “Internet Anthropologist” and runs VirtualResults.net, which specializes in results-producing WordPress websites for real estate brokers and agents.

 

Real Estate Video: Marketing Tips from Jim Marks

Jim Marks: Where Your Business Comes From

Many real estate professionals credit their sphere of influence as the main source of new business. Jim backs that out one step further to plain, old fashioned hard work.

Jim Marks: Why Social Is Revolutionary

Jim explains the unique and incredible power that social media gives you to truly connect with people in a meaningful way.

Jim Marks: Online Traffic and Conversion

Jim explains how the cost of your traffic – in either time or money – affects your online marketing decisions.

See More Real Estate Videos Like These

Xplode Conference 2012 – San Diego, CA – YouTube Playlist

 

Xplode Conference 2012 – San Diego, CA – Pinterest Board

 

Xplode Conference 2012 – Birmingham, AL – YouTube Playlist

 

Xplode Conference 2012 – Birmingham, AL – Pinterest Board

 

Agent Reboot 2012 – Denver, CO – YouTube Playlist

 

Agent Reboot 2012 – Denver, CO – Pinterest Board

 

 

 

Send Video Email Free

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

04
Sep 2012

TEKSTartist: Example of Clever Video Marketing

We first learned about TEKSTartist when Gary Vaynerchuk gave him a shout out on Facebook a few months back. We looked at his commissioned artwork and immediately booked the first available date – September 1, 2012.

 

The name is a combination of “text” and, obviously, “artist.” When you see his work, you’ll understand why.

 

TEKSTartist Video for BombBomb:

 

 

NOTE: if you’d like to commission a piece, visit this page and use the promo code “bombbomb” – you’ll get 25% off – good through 12/31/12.

 

ALSO NOTE: the text is based on our company’s core values, which you can see right here.

 

In addition to creating a unique piece based on any text you request, he also shoots a making-of video and provides that as part of the deliverables. Honestly, this was the key to tipping our purchase decisions.

 

Visit our day on the TEKStartist calendar by clicking right here.

 

Why Video Marketing for Artists

 

Video marketing is a very smart play for an artist. Once we received it, we may have shot a photo of our finished, commissioned piece, then shared it out on Facebook, Twitter, and other social networks. Absent that, though, the only way people could see and enjoy it would be to physically visit our office, where it will proudly hang.

 

By adding video to his marketing strategy, as well as to his product/service offering, TEKSTartist’s work is immediately more shareable, more dynamic, and more attractive.  It assures a wider audience for the work.

 

Better yet, the videos are very, very good in both quality and watchability. They’re specifically edited to a cut of music. He often throws in fun bonus touches like trying to light the BombBomb wick (see video above).

 

For an artist, video also provides a layer of transparency to the process. It’s a making-of or behind-the-scenes look at what would otherwise only be experienced as a completed piece of art.

 

How The Videos Are Shot

 

I swapped emails with TEKSTartist to ask about his process for video. It’s so important to him, that he upgraded his workspace, camera, and lighting. “For a while, I used a low end Kodak handheld camera mounted on a lamp like this (with the magnification glass removed). It got the job done, but I was not happy with the quality.”

 

So what does his process include now? He uses a Sony Handycam like this one mounted on a Manfrotto tripod. “I block out all the windows in the studio and bounce some really bright (and extremely hot) lights off the ceiling to provide consistent lighting throughout the process.”

 

So the workspace and workflow are designed specifically to support video as a key piece of the marketing and of the service itself.

 

How the Videos Are Finished

 

TEKSTartist shoots the videos in high definition and at full motion, then manipulates the speed in editing. The video is edited to a track from Pretty Lights, who gives away all his music free.

 

The raw video, then, is just the artwork and his arm – captured completely in real time. To make the edits, he uses Final Cut Pro. This is where the speed of the video is manipulated, the graphics and animation are added, and other video styling is done.

 

The result is a smart, watchable :30 of video that benefits both himself and his clients – a clever use of video marketing that makes the work more dynamic and more shareable.

 

 

Final Links

 

Get Your Own Commissioned Piece (Use promo code bombbomb to save 25% now through 12/31/12).

 

Check Out TEKSTartist’s “List of Awesome

 

See The Most Recent BombBomb Time Lapse Video

 

Review The Core Values of Our Company

 

BombBomb is email marketing, plus the power of video, the reach of social, and the convenience of mobile. Click Here To Try It Free Right Now!

 

 

 

 

30
Aug 2012

Why Social Networks Rely on Email Marketing

Compared to Facebook, Twitter, LinkedIn, Pinterest, Google+, Flickr, or any other social media network, email marketing is mature. Therefore, it’s often overlooked as people cast their gaze and focus their attention on the shiny new thing.

 

This post is meant to remind you that email marketing is the centerpiece of a strong, integrated online marketing strategy and to point out a few ways that the social networks themselves rely on email to increase engagement, activity, and participation.

 

Video: Social Media Rely on Email Marketing

Email As Centerpiece of Online Strategy

 

Email marketing allows you to send calls to action inside a branded environment (HTML template) to targeted individuals, segments, or lists.

 

Through relevance and targeting, you can use it to drive high quality traffic to websites, landing pages, blog posts, social media sites, forms, or anywhere else.

 

Also, it’s completely trackable – you can see exactly who’s opening emails, clicking on links, watching videos, and accessing documents. BombBomb will even send you real-time alerts as any or all of this activity is happening.

 

 

Social Networks Rely on Email to Increase Engagement, Activity, and Participation

 

As a unique identifier, your email address is obviously used by nearly every social network for log in. There may be dozens or hundreds of people named Steve Jenkins, but there’s only one stevejenkins (at) gmail (dot) com (MEANT ONLY FOR EXAMPLE – I have no idea who’s at that address).

 

Beyond this, though, every network uses email marketing to alert you to activity and draw you back to the site. Here are just a handful of the types of emails sent:

 

  • Notifications of new activity
  • Notifications of new friends or followers
  • Updates and new features
  • Special offers
  • Weekly roundups

 

Each email is designed to bring your attention to something new and get you to return to the social network. The overall goal is to increase engagement, activity, and participation across the network.

 

If you’re like me, you turn most of them off because – well – it’s just all too much. I use too many social networks and receive too many updates. A few of them, though, are very helpful.

 
Here are just a few references to social networks using email to increase activity:
 

 

Take a look at a few example images below. Then, check out a couple related links here on our blog or try BombBomb free at the bottom of this post!

 

Twitter: Giving You Options for Email Alerts and Notifications

Twitter, email, email marketing, alerts, notifications, choices, options, check boxes

Twitter: Sending Weekly Emails to Increase Engagement and Activity

Twitter, email, weekly, roundup, digest, summary, activity, engagement

LinkedIn: Selling Premium Account Upgrades with Email

LinkedIn, Linked In, social network, social media, email, email marketing

 

Click to View: Social Sharing Directly From Your BombBomb Account

 

Click to View: The Difference Between YouTube and BombBomb

 

 

Send a Video Email Right Now:

No credit card info required. No cost. No risk.
Send Video Email Free with a Trial from BombBomb

 

 

 

 

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