24
Oct 2012

Two Suppression List Tips – Why Not To Delete and How To Unsuppress

As a follow up to a previous post providing an overview of your suppression list in the BombBomb video email marketing software, here are a couple how-to ideas about that list.

 

Video: Two Suppression List Tips

 

 

 

Tip 1: Do Not Delete Your Suppressed Contacts

 

We’re often asked by customers if they should delete the email addresses on their suppression lists. Short answer: no. Medium answer: no, because maintaining the list insures that people who can’t receive (invalid) or don’t want to receive (opt out or abuse) your emails and video emails will not receive them in the future.

 

To illustrate, an example: I send a video email newsletter to our customers twice per month. To do so, I export all our customers’ email addresses from our CRM, then add them into a standing Customer Newsletter list in my BombBomb account. As I bring them in, BombBomb de-duplicates that list, refusing to import addresses that are already on the list, while adding all the new addresses.

 

We have both opt-outs and invalid addresses on that list – people who don’t want to receive (unsubscribed, opted out) or can’t receive (invalid addresses) the newsletter.

 

If I deleted contacts off the suppression list, each time I imported our customers into my BombBomb list, those addresses would appear new again. They’d not be de-duplicated and they’d not be properly marked as opt-out or invalid.

 

The result: I’d keep sending newsletters to those should-be-suppressed addresses. This is bad for my reputation as a marketer and it potentially inhibits BombBomb’s ability to deliver mail on behalf of other customers. Sending to invalid addresses hurts deliverability. Sending to opt-outs and abuse complainants creates further ill feelings.

 

The example above is approximately true for any list you want to maintain and update. I recommend exporting any growing list (like new leads, existing customers, etc) from your CRM in full, then bringing the newest version directly into an existing BombBomb list. In this process, you won’t leave anyone out – and you’ll respect the people who are already on the list with invalid, opt out, and abused email addresses.

 

Keeping your suppression list intact helps insure that you’re sending email more responsibly. Again, don’t delete your suppressed addresses.

 

Tip 2: Make Corrections and Unsuppress (with Caution)

 

Once someone lands on your suppression list, they’re not stuck there forever. You may unsuppress a contact and you may correct a previously invalid address (if it’s the result of a simple typo).

 

Why would you do this? You may get a call, email, or in-person mention from a prospect or client who didn’t receive a particular email or who’s no longer receiving your newsletter. How did it happen? You may have mis-typed their email address (invalid) or they may have unsubscribed intentionally or unintentionally in the past (opt out).

 

If something like this is the case, simply locate your suppression list (Lists tab, second list in the upper left). Find that address (use the Search box to make it easier). Hover over it and click “unsuppress” if it’s an opt-out. Click the email address, change it, and save it if it’s an invalid.

 

list management, managing suppression, BombBomb, Bomb  Bomb, video email, email marketing, video email marketing, screen shot, user interface, email address, email list

 

A related tip in closing: after you send an email to a new list, look at that list. Find all your invalid addresses and make sure there are no typos on it. If there are, make those simple corrections by clicking on the address, changing it, and saving it.

 

 

Related Links

Your Email Suppression List – What It Is and Where To Find It
Working With Email Lists
Working With Email Contacts
Email Deliverability and Spam – Your Responsibility and Ours
Contact BombBomb with Questions About Your Suppression List

 

 

 

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24
Oct 2012

Your Email Suppression List – What It Is and Where To Find It

Where can I see my suppression list? What does it mean to have a suppressed contact? What are opt outs, invalids, and abuses? The purpose of this post is to give you an overview of your suppression list in the BombBomb video email marketing software.

 

Right off the top, it’s important to note that every email address on your list represents a person – someone like you and someone with whom you’d like to build a relationship. This person deserves your respect. It’s your honor and privilege to have access to his or her attention and email inbox.

 

Video: Your Suppression List

 

 

Suppression List: What It Is

 

Your suppression list is a valuable function of our video email service. We automatically keep track of all the email addresses in your lists to which no more emails should be sent. So, when you send a new email or video email to one of your lists, we make sure that the suppressed contacts who are on that list do not get sent that email.

 

That may sound like a bad thing. Why wouldn’t BombBomb deliver your email to every address on the list? Short answer: for your benefit and for ours. Medium answer: we both have reputations to maintain. Repeatedly sending emails to people who either can’t receive or don’t want to receive your emails is bad for both of us.

 

Your suppression list is comprised of email addresses that are opt-outs, invalids, and abuse complaints.

  • Opt-Out: people who have hit the “unsubscribe” button on one of your emails; they’ve explicitly said “I don’t want to receive this any more”
  • Invalids: email addresses that are malformed (person@gnail.com instead of person@gmail.com, for example) or have hard bounced (no such address or no longer at that address, for example)
  • Abuses: people who have hit the “spam” button on one of your emails; no only do they no longer want to receive them, they also don’t know why they received your email in the first place

 

Again, we keep track of all this for you automatically. You need not manage your suppression list in any way.

 

Still, you should take a look at your suppression list periodically. Look for trends,¬†themes, or patterns. Where are your bad addresses (invalids)? Who’s unsubscribing (opt-out) or marking you as spam (abuse)? These answers should inform your email marketing – including what you’re sending to which people. It may also call into question the quality of your leads and lists.

 

Video: Where To Find It

 

 

 

Related Links

Two Suppression List Tips – Why Not To Delete and How To Unsuppress
Working With Email Lists
Working With Email Contacts
Email Deliverability and Spam – Your Responsibility and Ours
Contact BombBomb with Questions About Your Suppression List

 

 

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Send unlimited emails and video emails to up to 50 contacts free for 2 weeks. No credit card info required!
Send Video Email Free with a Trial from BombBomb

 

 

 

 

 

 

16
Oct 2012

Video Marketing: Reducing Distance Between People

I recently read a solid blog post from Jeff Turner, a smart and thoughtful guy I met in San Antonio at the Xplode Conference with the Texas Association of Realtors. Titled A New Focus – Reducing The Distance Between Us, it was posted to the RETSO (Real Estate Technology Solutions) blog.

 

After reading, I immediately thought about video marketing in general and video email specifically.

 

In the piece, Jeff describes the distance created between us by relying too heavily on digital communication. Though video neither closes the gap completely nor replaces face-to-face communication, its ability to convey subtlety, nuance, emotion, and nonverbal cues does help reduce distance.

 

Adding video to your online marketing can help you connect more effectively with your prospects, customers, colleagues, and community members than relying on written words and static pictures alone. It can be added to websites, blogs, landing pages, listing pages, forms, emails, and all kinds of other places.

 

Video Marketing: Reducing Distance Between People

 

 

In describing the process by which nonverbal communication is eroded, Jeff quotes Joshua Meyrowitz’s No Sense of Place: The Impact of Electronic Media on Social Behavior. “Digital communications convey ‘content‘ messages, while analogic expressions convey ‘relationship‘ messages.” That’s to say: our likes and retweets and status updates do not truly connect us, despite the sense of engagement they provide, the way in-person experiences do.

 

Some of the negative consequences of relying on “content” information too heavily include:

  • reduced nonverbal communication
  • reduced “relationship” information
  • increased distance between people
  • increased need to write well (difficult to do!)
  • decreased differentiation of you and your service

 

In the post, which was great (read it here), Jeff addresses much more than the “erosion of nonverbal communication” that comes with digital media, but that’s where I’ll focus here. When I read the post, I was deep in an edit of dozens of customer testimonial videos. I was identifying and editing to themes like “ease of use,” “customer service,” “cost effectiveness,” and other aspects of our video email marketing software.

 

The video I was working on at the time: “the power of video.” You can see the video below. In it, dozens of our customers explain how and why they use video marketing and video email. Consciously or not, our customers are adding video to email to make stronger personal connections, to restore some nonverbal communication to their digital marketing, and to connect with people in a more powerful way than through text and images alone.

 

The Power of Video: BombBomb Customers Explain

 

 

I doubt any of the people in the clip above would suggest that video replaces real, analog face-to-face meetings. I wouldn’t, either. I will say, though, that its ability to restore some eye contact, human emotion, and nonverbal communication to your digital marketing efforts makes video a must-add to your mix.

 

Many of our customers are sending video email before an in-person meeting to introduce themselves, to set the tone, and to set expectations. Many are also using video email as a follow-up to a face-to-face exchange, whether a scheduled appointment or a first-time meeting at a networking event. Thanking people for their time or their insight is also a popular use.

So, video can be used to work together with your analog, face-to-face communication.

 

Your thoughts on medium, engagement, and relationships? Share ‘em! ¬†Comment below or find us on Facebook or Twitter.

 

Related Links

My Thoughts Exactly –¬†Jeff Turner’s Personal Website
Videos of Jeff Turner (and Others) at Xplode San Antonio on YouTube
Videos of Jeff Turner (and Others) at Xplode San Antonio on Pinterest
What You Need To Know About Video – Recorded Webinar
Pros and Cons of 5 Different Camera Types – Blog Post

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08
Oct 2012

Getting the Most from Video Email – Webinar Part 4 – Social Sharing

To make sure you understand what the BombBomb video email marketing software allows you to do, we created and deliver on a regular basis two main training webinars. Periodically, we’ll record the sessions, then post them right here on our blog.

This post includes the fourth and final part of the Getting the Most from Video Email webinar. This is our advanced training session, covering custom forms, autoresponders, drip campaigns, social sharing, and various other tips and tricks.

Below in the Part 4 video, we’ll show you the different ways that you can share your emails, your videos, and your forms to all the social networks. You’ll also see document hosting and a few other tips and tricks. This portion also includes some live Q&A.

 

Watch Part 4 immediately below by giving it a click. It’s 9:07 in length.

 

Part 4: Getting the Most from Video Email

 

 

 

Video Email Webinar Links

BombBomb Advanced Training Webinar: Part 1 of 4 – Introduction

BombBomb Advanced Training Webinar: Part 2 of 4 – Custom Forms and Autoresponders

 

BombBomb Advanced Training Webinar: Part 3 of 4 – Drip Campaigns

 

BombBomb Advanced Training Webinar: Part 4 of 4 – Social Sharing, plus Q&A

 

See More Live and Recorded BombBomb Webinars: Intro Training, Advanced Training, Others!

 

 

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08
Oct 2012

Getting the Most from Video Email – Webinar Part 3 – Drip Campaigns

Every week, BombBomb delivers live training webinars to teach you how to use our video email marketing software. We also record them and post them here to our blog so you can watch at your convenience.

This post includes one part of the Getting the Most from Video Email webinar, our advanced training session, covering custom forms, autoresponders, drip campaigns, and social sharing of videos, emails, and forms.

Below in Part 3, you’ll see just how easy it is to tie together a series of emails into one drip campaign, then send it out automatically at predetermined times to individuals or to lists. Of course, you can track all the results of that campaign, as well.

 

7:58 in length, Part 3 can be seen below by giving it a click to play!

 

Part 3: Getting the Most from Video Email

 

 

 

Video Email Webinar Links

BombBomb Advanced Training Webinar: Part 1 of 4 – Introduction

BombBomb Advanced Training Webinar: Part 2 of 4 – Custom Forms and Autoresponders

 

BombBomb Advanced Training Webinar: Part 3 of 4 – Drip Campaigns

 

BombBomb Advanced Training Webinar: Part 4 of 4 – Social Sharing, plus Q&A

 

See More Live and Recorded BombBomb Webinars: Intro Training, Advanced Training, Others!

 

 

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