The three main hurdles we see and hear from people new to video marketing and video email marketing are:
1 “I don’t feel comfortable being on camera.”
2 “I don’t like the way I look.”
3 “I don’t know how to get started making videos.”
This post is about one aspect of the third hurdle – your choice of camera.
VIDEO: 5 Camera Options for Video Marketing and Video Email
Before I run down camera choices, I’ll quickly address the first two hurdles. Not feeling comfortable on camera is simply a matter of practice. Click here or here to learn more about that.
Not liking your appearance is a personal issue that commands far more of your own attention than anyone else’s; I feel strongly that you should embrace it. Video marketing and video email marketing are about being authentic and transparent; it’s about being real with people.
Those with whom you’re currently working or with whom you’ve worked in the past already know what you look like. The people with whom you hope to work in the future will find out soon enough. In sum, this should not be a hurdle.
Now, regarding the third hurdle, let’s consider some pros and cons of 5 video camera types you can use.
Watch the video below for a walk-through of webcams, mobile devices, camcorders, DSLRs, and point-and-shoot cameras from the third part of our “So You Just Joined BombBomb … Now What!?” webinar. If you watch all the way through, you’ll also get ideas about specific types of video emails to send to build relationships and grow your business.
VIDEO: Webinar Segment – Pros and Cons of 5 Camera Options (Plus Ways to Use Video Email)
Pros: can provide high quality audio and video, great for office and home office, can be use for consistent shots
Cons: built-in webcams may be low quality, tethered to your laptop or desktop computer
Notes: We recommend that if you prefer to shoot your videos with a webcam, you should use an external webcam rather than the one built in to your laptop. Our favorites are the Logitech C920 (PC) and Logitech C910 (Mac or PC). There are obviously many other options available, as well.
Mobile Device (Free)
Pros: with you almost anywhere you go, quality getting better and better, options for add-on apps and equipment to enhance shooting abilities
Cons: does not specialize in video (just one of hundreds of features), no lens system (so no zooming), audio quality moderate
Notes: check out HDHatStore.com for add-ons for your mobile device, one of our customers swears by the $0.99 ProCam app for iPhone and iPad
Pros: extremely versatile, great control over image settings, proper lens system for optical zooming, designed for one purpose alone, generally easy to use out of the box with opportunities to advance control and skills, light and small
Cons: “HD” quality can be hit and miss, often requires additional accessories (battery backup, memory cards, carrying case, etc)
Notes: definitely buy one with an external microphone jack for improved audio, look for an easy USB out for the video, relatively equivalent quality from Sony, Canon, and Panasonic
Pros: extremely high quality video, great control over image settings, also shoots incredibly high quality stills, increasing focus on video features from DSLR manufacturers
Cons: can be expensive, often large and heavy, challenging for novice users, often requires additional accessories (battery backup, memory cards, carrying case, filters, etc)
Notes: Canon and Nikon are leading brands, Sony and Olympus have interesting alternatives
Pros: small, lightweight, also shoots photos, convenient, good optical zooming in some models
Cons: both audio and video quality are moderate at best
Notes: not recommended for shooting most of your videos, serves as decent backup
First, I always advise that you use what you already own. When you outgrow it and are ready for something with more controls and higher quality, you can upgrade. The main point is to start shooting video today (practice makes perfect).
Also, no one camera option is best for everyone. Think about when and where you’d like to shoot your videos. If you’re going to be in an office or home office, an external webcam is a good choice. If you’d like to be able to shoot other places, your mobile device or a camcorder might be good. If you’re a more advanced photo or video person (or aspire to be), take a look at video with a DSLR. You may want some combination of these camera types, as well, for versatility and convenience.
Links To Additional Video Resources
Blog Post: BombBomb’s $500 Video Set Up – Camcorder, Tripod, and Microphone
Live Presentation: 12 Tips for Better Looking Videos
Training Series Segment: Shooting, Editing, Uploading, and Tracking Videos
Webinar: What You Need To Know About Video
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