Inside your BombBomb video email account, you’ve got a very powerful new insight into your video email marketing efforts: viewer engagement data.
This information will help you make and send more effective videos to build relationships, grow your community, and grow your business.
3 Things Your Video Viewer Engagement Data Can Teach You
1. Ideal Length of Your Videos
This is one of the most common questions we get: how long should my videos be? My favorite answer before this data became available was that it was tolerable length was inversely proportional to degree of relevance. That’s to say, a highly targeted and specific video can be longer than a less targeted and more generic one. Now, you have your answer, specific to your audience!
Because the engagement bar shows viewership across time, you can see very specifically if and when people stop watching the video. Compare videos of similar styles – with similar purposes and audiences – to see which were most effective. If you’re seeing high levels of viewership throughout the entire message, you may be able to send slightly longer ones. If you’re seeing regular drops at, say, 1:00 or 2:00 or 2:30, you might try to keep yourself under that length.
2. Ideal Audience for Your Videos
If viewership is dropping off early or viewership to completion is especially low, you may be sending your video to either the wrong audience or too wide an audience. Beyond this specific data, try to segment your lists and segment your sends, so you can track your results more closely. In general, we prefer sending to the “right” people over sending to more people.
3. Ideal Topic(s) for Your Videos
If your viewership is dropping off sharply at a particular point, click to play the video. See what’s happening at that point in the video. You may have belabored the topic or switched to a new, less compelling topic. When you see sharp shifts in color in the engagement bar, take a minute to see exactly what happened in the video.
In general, length, targeting, and topic are all interrelated; they all work together for successful email messages and marketing campaigns. Reviewing your viewer engagement data – especially on the videos you make and send regularly – will help you create and send more compelling and more effective messages.
To see what the viewer engagement data looks like and where to find it in your BombBomb account, click here to see the previous engagement data blog post.
Related BombBomb Blog Posts
How A BombBomb Customer Makes His Weekly Marketing Tip Videos
How Video Reduces the Distance Between People
Pros and Cons of Different Camera Types
Webinar: What You Need To Know About Video
Send Video Email Today