17
May 2012

Video Email Gets More Social: Sharing Your Emails, Videos, and Forms Straight to Facebook, Twitter, LinkedIn, and Google+

 

You and your video email recipients have always been able to share emails and videos straight to Facebook and Twitter. Emails were shared only from the inbox. Videos were shared only from the player. Of course, you and your recipients can still do this social sharing.

 

Now, though, you can also share your emails, videos, and forms straight to Facebook, Twitter, LinkedIn, and Google+ from inside your BombBomb account. This is a quick and convenient way to increase the reach of the assets you build inside our video email marketing software.

 

Sharing Your Emails, Videos, and Forms Straight to Facebook, Twitter, LinkedIn, and Google+:

 

What Remains The Same About BombBomb Social Sharing:

  • Sharing to Facebook and Twitter
  • Sharing emails from the inbox
  • Enabling recipients to share your emails from the inbox
  • Sharing videos from the video player

What’s New About BombBomb Social Sharing:

  • Sharing from inside your BombBomb account
  • Sharing the custom forms you’ve built
  • Sharing to LinkedIn
  • Sharing to Google+

 

Tips for Social Sharing:

  • Make sure you’re signed into the right account – the one from which you want to share (your personal account or your business/organization account)
  • Consider sharing from both your personal and your business/organization accounts
  • Customize the language on the post you’re sharing to promise specific value and to help generate more clicks (we give you default posting language, like the title of your email, video, or form)
  • When sharing, ask people to share further your email, video, or form (loyalists will help you spread the message or opportunity)
  • Share your newsletters, as well as other content that’s more general in nature (highly targeted or personal emails and videos are obviously not meant for social sharing)
  • Share custom forms as simple landing pages for new offers or special promotions

 

BombBomb Software Screen Shots – Sharing To Social Networks:

Share Video Email to Social Networks With BombBomb Video Email Marketing Software And Service

Share Your Videos to Social Networks With BombBomb Video Email Marketing Software And Service

 

Note: you’ll see Pinterest sharing in the video and in these images.  That share is still in development.

Give social sharing a try and please share your feedback! We love to know how you’re using the BombBomb video email marketing software. Click here to contact BombBomb.

 

Click To See: Use Custom Forms As Simple Landing Pages

 

Click To See: How To Share Your Videos From The BombBomb Video Player

 

Click To See: How To Share Your Emails From The Inbox

 

 

Build and Share Emails, Videos, and Forms at No Cost:

Send unlimited emails and video emails to up to 50 contacts for 2 weeks by starting your free trial.

Send Video Email Free with a Trial from BombBomb

17
May 2012

How To Place Your YouTube Video Into Your BombBomb Video Email

 

Here’s the latest “You Asked For It, So You Got It” feature to get added to the BombBomb video email marketing software. We’ve given you a third way to get videos into your video emails.

 

The first is uploading it into your account. This provides the maximum flexibility for you and the most optimized playback experience for your video email recipients.  This is based in part on our encoding of your video into 15 different formats, autodetection of each recipient’s device and connection speed at time of open, then serving of the best video format to each recipient.

 

The second is in-application recording, in which we take control of your webcam and record your video straight into your account. It does require a fast internet connection, strong computer processing ability, the latest version of Flash, and a lack of interference from firewalls and other communication restrictions. Still, it’s a very convenient option that many of our customers use every day.

 

The third and new way to get video into your video emails is to copy and paste URLs from your YouTube videos to place them into your BombBomb video emails.

 

How To Place Your YouTube Video Into Your BombBomb Video Email:

 

 

 

When to use it: If you have an active YouTube channel or several videos uploaded into YouTube already, this may be a convenient option for you. It’s not ideal for one-to-one (“Great to meet you today”) or one-to-segment (“Here’s a new, proprietary training video for our team”) video emails, but it’s great for more generalized, one-to-many video communication.

 

Performance considerations: There are two main consequences of using your YouTube videos this way. First, BombBomb can’t track the video plays, but can track the link clicks that generate those plays. Second, the video behaves like a YouTube video in email, not like a BombBomb video in email.

 

Where to get your URLs: You have two different YouTube URLs you can grab.  The first is the main website address in the address bar of your video’s page.  The second is under the “Share” button below the video.  Both will work, but the latter tends to be cleaner.  This process of copying and pasting both of those URLs is shown in the video above.

 

Give it a go and, as always, please share your feedback! Click here to contact BombBomb.

 

BombBomb Software Screen Shot – Placing YouTube Videos In Your Video Email:

 

Add YouTube Videos To Emails With BombBomb Video Email Marketing Software And Service

 

Click To See: YouTube Video Marketing vs BombBomb Video Email

 

Click To See: YouTube Videos In Emails vs BombBomb Video Email

 

 

Send Video Email Today:

Send unlimited emails and video emails to up to 50 contacts for 2 weeks by starting your free trial.

Send Video Email Free with a Trial from BombBomb

11
May 2012

Use Custom Forms on Your Mobile Device for Quick and Easy Follow Up with New Leads

 

Custom forms, including completely custom fields, graphics, videos, specific CSS, and all kinds of other touches, are easy to make in the BombBomb video email marketing software.

 

Our first post about custom forms shows you how to build them.  A follow-up post describes why and how you might use them as simple landing pages.

 

Here, we’ll describe another specific, unique use case for custom forms that you may not have considered.

 

Using Custom Forms to Quickly and Easily Follow Up with New Leads:

 

 

The use of forms described in the video above is a great way for real estate agents to connect with new leads quickly, easily, actively, and on-site through a simple, custom form.  The hypothetical situation is one in which an agent gets a handful of names and email addresses at an open house, then follows up with a video email thanking prospective buyers for visiting, reminding them about the unique features of the home, and inviting them to schedule a private showing … automatically!  This is an especially useful differentiator for those prospects who’ve looked at several homes over a weekend.

 

Though the example here is a real estate agent at an open house, this concept can be applied to any live, in-person situation in which you’re meeting people. Think: initial client meeting, industry convention, trade show, or networking event.

 

The Process Inside BombBomb:

  • Create a new list for the event, situation, or use case.
  • Create an incredibly simple custom form (first name, last name, email address, phone number).
  • Link the form to the list (watch video above).
  • Decide if you want to send an automatic email follow up or if you’ll follow up manually later on.
  • If so, make the email and hook it up to the form as an autoresponder.
  • Consider creating a delay by creating and sending a one-email drip, rather than an immediate autoresponder (watch video above).
  • Set the closing action as a “Redirect to URL” and send it back to the form (see photo below).

 

Add YouTube Videos To Emails With BombBomb Video Email Marketing Software And Service

 

The Process On Your iPad, iPhone, Droid, Or Other Mobile Device:

  • Make note of the shortened vid.us url of your form (see image above).
  • Navigate to your form using your browser.
  • See that address becomes a longer “app.bombbomb.com/app/form…” url.
  • Create a shortcut to that url on your home screen or desktop (watch video above).
  • Test your link to the form and test the form by bringing it up, filling it out, and submitting it.
  • If you decide to go back to BombBomb to modify any aspects of the form, your mobile shortcut will still work.

 

The Process On Site:

  • Pop up the form from your mobile device home screen as needed.
  • Enter the name and email address of new people you meet with whom you’d like to follow up.
  • Click “submit” to trigger all the actions you set up – adding contact info to the list, sending an autoresponder or drip (if set up), and redirecting back to the form ready for another contact entry.

 

Try this out and, as always, please share your feedback! We love to learn how you’re using these ideas, creating your own, and making the most of your video email marketing software. Click here to contact BombBomb.

Click To See: Using Custom Forms As Simple Landing Pages

 

Click To See: How To Build Custom Forms in BombBomb

 

 

Send Video Email Today:

Send unlimited emails and video emails to up to 50 contacts for 2 weeks by starting your free trial.

Send Video Email Free with a Trial from BombBomb

10
May 2012

Shooting Videos for Video Email: Our Camera, Mic, and Tripod Set Up

 

One of our more popular blog posts is this one, which covers the pros and cons of the video cameras we use here at BombBomb.  So, it’s about time for an update.

 

Here, you’ll get a look at our most advanced set up, which isn’t advanced at all. We use it to shoot videos for video email, for blog posts, for social media sites, and for internal communication.

 

Our Camera, Mic, and Tripod Set Up for Video Email:

 

 

The 3 pieces of equipment in our video set up:

 

> Sony HDR-CX160 camcorder (approx $350)
> Sony ECM AW3 Bluetooth wireless microphone (approx $150)
> SLIK U8000 tripod (approx $50)
> Total cost: approx $550

 

Easy And Inexpensive Video Production for Video Marketing

 

We’ve had a good experience with all 3 of these products, but we do not necessarily endorse them.  There may be a better fit for your needs.

 

We really like to shoot outside.  It provides a very open feeling, plus the light is usually very good from 7-10am and 3-7pm.  If you like to do the same, we recommend adding a microphone to your set up.  Ours comes with a little windscreen that helps cut down on wind noise.

 

If you’re going to shoot indoors, you may want a simple light kit.  Ours cost about $150.  We’ll create a separate post on that.

 

Video Production Resources:

 

> Shop for our video camera, our microphone, our tripod

> Shop at HDHatStore (specializes in real estate but useful for everyone, has special video kits for iPhones and iPads)

> Shop at B&H Photo-Video-Audio

> Shop at Adorama

> Shop at Amazon

> Blog post: Video Cameras We Use at BombBomb

> Blog post: How-To Video Email Training Series 4 of 6 – Shooting, Editing, Uploading Videos

> Watch BombBomb videos on YouTube

> Watch BombBomb videos on Pinterest

 

 

Send Video Email Today:

Click this big, orange button to start your 2 week free trial in which you can send unlimited emails and video emails to up to 50 contacts! Experience for yourself how the personal and powerful nature of BombBomb video email marketing helps you build relationships.
Send Video Email Free with a Trial from BombBomb

08
May 2012

Use Custom Forms As Simple Landing Pages

 

From the “Things You May Not Know You Can Do With BombBomb Video Email Marketing Software” file: using custom forms as simple landing pages.

 

Video – Using Custom Forms As Landing Pages:

Our recent upgrades in the Forms tab of our software gives you a powerful, dynamic tool.  It’s obviously useful for capturing leads.  It can even be used for simple surveys.  In this post, you’ll learn how to think about your forms as landing pages.

 

What’s a landing page?

A landing page is a web page designed for a specific person with a specific offer.  You might send someone to it through a specific pay-per-click campaign or focused social media campaign.  The main idea is that the page is very specifically focused on:

> getting the right people to the page
> making clear where they are, what they can do there, and why they should do it
> enabling them to do it (accept your offer)

 

What’s the offer?

This could be anything; it depends completely on the nature of your business or organization and on your marketing strategy.  It could be as simple as “subscribe to my newsletter.”  It could be “download my whitepaper” or “watch my video series” or “join my community” or “buy this thing.”  BombBomb makes three offers to prospects – receive an example of video email, start a free 14-day trial, or buy our video email service.

 

What aspects of the BombBomb custom forms tool allow it to be used this way?  

 

1. Every custom form you build automatically gets its own web page.  Each form you create gets a unique vid.us url that points to your form hosted on its own page.

 

Use Custom Forms Like Landing Pages

 

2. You can completely stylize the form.  We give you access to the CSS, so you can make it match your website or give it its own look.  In short, you can style it up just like a web page.

 

Style Sheets For Your Custom Forms

 

3. In addition to a headline and/or other text, you can add graphics and video to the top of your form.  With the “Source” button, you can add anything by HTML, as well.  This allows you to position your offer and compel people to take you up on it immediately adjacent to the transaction – completing the form fields.

 

Add Text Graphics Photos Videos To Your Custom Forms

 

4. By adding an HTML field to your form, you can further customize it and have it include unique elements or take on unique functionality.

 

Use Custom Forms As Landing Pages - Add HTML Fields For Customization

 

5. If your offer includes digital assets, you may even be able to fulfill the offer through the form tool.  It could be as an autoresponder, a drip campaign, a url redirect, or any of a variety of other options you have for people who complete the form.

 

Use Custom Forms As Landing Pages - Add HTML Fields For Customization

 

We’d love to know about unique ways you’re putting our software to work for you and your organization. Reach out and let us know!

 

Click to See: How-To – Building Custom Forms

 

Click to See: Webinar – Getting Started with Video Email

 

Build Custom Forms and Send Video Email At No Cost:

Send Video Email Free with a Trial from BombBomb

04
May 2012

Getting Started with Video Email – Intro Webinar

 

Every Wednesday morning at 12pm Eastern / 11am Central / 10am Mountain / 9am Pacific, we offer a free training webinar called “Getting Started with Video Email.”

 

This webinar covers all the basics of BombBomb, including getting your email contacts and lists into your account, uploading and recording videos into your account, then making, sending, and tracking the results of your emails and video emails. It should get you up and running with our video email marketing software.

 

In addition to about 45 minutes of show and tell, we do about 15 minutes of live questions and answers, so that your specific needs and interests get addressed.

 

Click below to play a recording of this intro to video email webinar held on Wednesday, May 2, 2012.

 

Getting Started with Video Email – Full Webinar:

 

We offer this intro webinar live every Wednesday. We also offer an advanced webinar – “Getting The Most From Video Email” – every other Thursday.

 

Attend An Upcoming Webinar: Intro and Advanced Dates and Times

 

Watch Our Training Series: Video Email How-To Lessons

 

Start Sending Video Email Right Now:

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