When we love the technology more than what the technology can do for us, the robots have won.
We’ve all heard figurative love professed for the iPhone; it’s a delightful device. An experiment summed up in this Op-Ed piece from Martin Lindstrom in the New York Times seems to provide literal identification and quantification of that love.
- The take: “For many, the iPhone has become a best friend, partner, lifeline, companion, and, yes, even a Valentine.”
- The basis: an fMRI experiment involving sixteen 18-25 year olds and an iPhone ringing and vibrating. “A recent experiment that I carried out using neuroimaging technology suggests that drug-related terms like ‘addiction’ and ‘fix’ aren’t as scientifically accurate as a word we use to describe our most cherished personal relationships. That word is ‘love.’”
- The finding: “But most striking of all was the flurry of activation in the insular cortex of the brain, which is associated with feelings of love and compassion. The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member.”
- In sum: “In short, the subjects didn’t demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones.”
While it’s a pleasure to use, isn’t our love for the iPhone based almost completely in what it does for us (reserving a little for how beautifully it does it)? Our mobile devices connect us with people, ideas, experiences, and Angry Birds.
I think we’re lighting up at the validation we get through notifications and the connection we make through these devices.
So, what’s the BombBomb connection?
Video email is about people.
The beauty of BombBomb is in sending your face, your voice, your personality, and your message directly to the person or people with whom you’re building a stronger relationship.
Yes, the software is lovely (nod to Kevin, Patrick, and Greg). Yes, there’s a uniqueness about adding video to email marketing that provides a lift. In the end, though, it’s about communicating more effectively human to human, face to face.
This is why BombBomb was built. This is why People are at the top of the Core Values of our company.
We like what the robots can do for us, but we’re about connecting humans.
Agree? Disagree. Leave a comment!
See it for yourself: click to receive a video email from BombBomb.
Learn about video email on iPhones, iPads, and other Apple devices.
See what one of our customers says about using video email to connect with people: