Because it’s been around for a while and we tend to be comfortable sending transactional messages within our inboxes, email marketing is easily and often overlooked. Yet it remains an extremely effective and cost effective marketing channel for all kinds of individuals, businesses, and organizations.
When Inman News asked more than 1,500 top producing real estate agents what their most effective tool for converting new leads into actual transactions, 98% said it was email marketing. There were several other clear takeaways for both brokers and agents around video and email in this Agent of Tomorrow survey.
As a real estate professional heading into 2013, then, you may find it’s time to develop or refine your email marketing strategy. We made, gave, and recorded this webinar – “What Real Estate Pros Need To Know About Email” – to help!
In Part 3 of 5, below, we cover From name, From address, subject lines, word count, the mobile movement, and the best day and time to send your emails (according to 4 sources, 3 research projects, and billions of email sends). This is a section filled with basic ideas and quick tips to help you understand email marketing and to become a little more effective.
Give a click to play the video of Part 3, which is 14:20 long.
Part 3: Top Tips and Best Day and Time to Send
What Real Estate Professionals Need To Know About Email
Part 1: Introduction and Why Email
Part 2: Why Use A Commercial ESP, Good versus Bad Email, Spam and Deliverability
Part 3: Top Tips and Best Day and Time To Send
Part 4: More Than A Dozen Ideas for Emails You Can Make And Send
Parts 5: Q&A – YouTube, Craigslist, Video Editing, and More
More Live and Recorded Webinars
Webinar: What Real Estate Pros Need To Know About Video
Video Email – Try It Free