Email Still Delivers Best ROI
Ethan Beute | email, email marketing4 Oct 2011
Every dollar invested in email marketing returns $40.56.
The Magill Report broke down some of the findings from the Direct Marketing Association’s latest Power of Direct study and describes email’s ROI as “stunning.”
That email ROI figure is down (from $52.23 in 2006), but it still leads the pack – by far.
ROI of Email - $40.56
ROI of Search – $22.24
ROI of Internet Display Ads – $19.72
ROI of Social Networking – $12.71
ROI of Mobile – $10.51
ROI of Catalogs – $7.30
There are plenty more details, stories, and trends in the report (use links above to go deeper).
The bottom line here: well-executed email marketing campaigns continue provide an incredible return on your investment. Adding video provides an additional lift and makes your communication more personal and effective. We’re here to help.
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Tags: BombBomb, bombbomb.com, digital marketing, email, email marketing, email ROI, Magill Report, return on investment, ROI, ROI of email, video email, Video Email Marketing
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