We’ve always had auto responders, which automatically send an email when someone completes your form.

 

Now, BombBomb gives you drips – video email drip campaigns!  This means you can auto respond with a series of emails or video emails scheduled for delivery at intervals you set.

 

HOW-TO VIDEO: BUILDING A DRIP CAMPAIGN IN BOMBBOMB

 

FINDING DRIPS IN BOMBBOMB

 

Drips are found on a new tab in your BombBomb account (you know it’s a big deal when a new feature gets its own tab!). Now, your tabs are:

• Emails
• Lists
• Forms
• Drips
• Videos

BUILDING YOUR DRIP EMAIL CAMPAIGN

 

It’s easy to build a series of emails programmed to go out exactly when you want them to go.

• Be clear on the purpose of the campaign
• Plan a series of emails to serve your purpose
• Build each individual email in the Emails tab
• Go to the Drips tab and start a new drip
• Add the emails in sequence to your new drip

DETERMINING EXACTLY WHEN DRIP EMAILS ARE SENT

 

You get to decide exactly when each email in the drip campaign is sent.

 

You can choose by minutes, hours, days, weeks, months, or even years. These durations are based on when someone enters the Drip.

 

For days, weeks, months, and years, you get to choose the send time of each email.

 

So, a Drip of four emails set to go out at 8am on Day 1, Day 3, Day 5, and Day 7 will last one week. Recipients will get emails one day, three days, five days, and seven days after they enter the Drip.  The first email will be sent the next morning at 8am.

 

ADDING CONTACTS TO YOUR DRIP CAMPAIGN

 

There are two ways someone can receive the emails in your drip campaign.

• You put an individual or a list into the Drip
• A person puts himself or herself into the Drip by clicking a link, filling out a form, or similar

 

Putting an individual or a list into a drip is very easy. There’s an “add people” button that allows you to type in individual addresses or choose a list. It’s just like sending an individual email in BombBomb.

 

Allowing other people to put themselves into your drips is a little more complicated. The easiest way is to tie the drip to one of the custom forms you’ve built in BombBomb. When someone completes a form on your website, blog, or anywhere else you place it, he or she can be added to a list, receive an email, and/or begin receiving a drip campaign.

 

The “embed” button gives you even more options that allow people to put themselves into – and take themselves out of – your drip email campaigns. These functions can connect to your CRM, to the “purchase” page of your website, and all kinds of other functions. This involves HTML code that needs to be placed correctly.

 

TRACKING YOUR DRIP EMAIL AND CAMPAIGN RESULTS

 

You can track the results of an entire drip campaign and the results of individual emails within that campaign.

 

Your entire drip campaign tracking includes:

• Total contacts, active contacts, and finished contacts for the drip
• Total emails sent in the drip
• Export of individual recipients’ behavior data

 

Your individual email tracking for each email in the campaign includes:

• Quick view of pending contacts, emails sent, and open, click, and play rates
• Regular email tracking screen (as in the Emails tab)
• Regular export of individual recipients’ behavior data (as in Emails tab)

 

SCREEN GRAB: NEWLY BUILT DRIP CAMPAIGN

Build your own video email drip campaign by trying BombBomb absolutely free for two weeks.  No credit card information required.  No cost.  No risk!

 

Problems, questions, or success stories?  Here are several ways to contact us here at BombBomb!

 

 

 

Tags: drip, drip campaign, drip email, drips, how to, video email drip, Video Email Marketing